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Dec 03, 2024
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Graduate School Course Catalog 2023-2024 [ARCHIVED CATALOG]
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MKT 5800 - Customer Relationship Management (3)
Prerequisites: MKT 5570 - Marketing Strategy . This course is focused on the holistic understanding of customer relationship management using the Salesforce platform. It is important that such a course gives students a real world understanding of CRM. How do organizations implement CRM such that it benefits their business needs? How has CRM helped define best practices and customer management methodology? How has CRM allowed for decision making, evolved relationships to higher level of understanding and more meaningful interactions?
Click here for the Fall 2024 Class Schedule
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