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Nov 21, 2024
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Graduate School Course Catalog 2023-2024 [ARCHIVED CATALOG]
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MKT 5570 - Marketing Strategy (3)
The focus of this course is strategic marketing analysis and marketing planning. Students will study the components and construction of a strategic marketing plan, and they will learn to analyze complex marketing situations/decisions. Current cases will be used. Also, this course reviews trends in marketing including the integration of marketing communications, customer relationship management, global markets, the impact of e-commerce and the expanding organizational role of marketing.
Click here for the Fall 2024 Class Schedule
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