Dec 17, 2024  
Graduate School Course Catalog 2023-2024 
    
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Graduate School Course Catalog 2023-2024 [ARCHIVED CATALOG]

HADM 5200 - Hospitality Service Marketing (3)

Prerequisites: MKT 5570  -  Marketing Strategy . This course will include complete coverage of important marketing concepts and how they apply to tourism and hospitality industries. Concepts include the development of a marketing strategy, understanding consumer behavior, marketing research, and digital marketing, marketing ethics, and internal marketing are also covered. Numerous international examples will be used to show how tourism and hospitality marketing theory is applied in practice.


Click here for the Spring 2025 Class Schedule