May 05, 2024

University Undergraduate Catalog 2015-2016

University Undergraduate Catalog 2015-2016 [ARCHIVED CATALOG]

Course Descriptions

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Homeland Security
	HLS 4640 - Homeland Security Theory, Policy and Practice (3) Prerequisites: HLS 3000 , HLS 3200 , HLS 3500 . This course will serve as a capstone course for the homeland security concentration. Students will demonstrate their knowledge of theory, policy and practice in homeland security through their participation in a project that addresses a contemporary issue in homeland security. Best practices in homeland security will also be discussed. Click here for the Spring 2022 Class Schedule
Hospitality and Tourism Administration
	HADM 1000 - Introduction to Hospitality Management (3) A survey of the hotel, restaurant, and tourism industries; their history, problems, general operating procedures, management functions, service excellence, and business protocol. Executives from the hospitality industry sectors will be featured. All prerequisite courses must be completed with a grade of “C” or better. Click here for the Spring 2022 Class Schedule
	HADM 1100 - Lodging Management and Operations (3) An overview of the functions and operations of departments in various lodging facilities to include front office operations, guest services, housekeeping, food and beverages, yield management, loss prevention, and security. All prerequisite courses must be completed with a grade of “C” or better. Click here for the Spring 2022 Class Schedule
	HADM 2000 - Introduction to Travel and Tourism (3) This course provides a basic understanding of domestic and international trends in travel and tourism to include: the terminology, demographics, historical, economic, social-cultural, and environmental trends related to tourism management and sustainable development. All prerequisite courses must be completed with a grade of “C” or better. Click here for the Spring 2022 Class Schedule
	HADM 2010 - Applied Sanitation and Safety (1) Basic principles of sanitation and safety and their relationship to the hospitality industry. Course meets the standards for National Sanitation Certification. Students must pass certification examination to receive credit. All prerequisite courses must be completed with a grade of “C” or better. Click here for the Spring 2022 Class Schedule
	HADM 2900 - Hospitality Work Experience I (0) Prerequisites: HADM 1000 and HADM 1100 . This course provides opportunities for students to obtain professional work experience in various sectors of the hospitality and tourism industry. Emphasis will be placed on mastering specific skill sets identified in the work experience manual. (HADM 2900 satisfies 250 hours of the 1000 hours of work experience required.) All prerequisite courses must be completed with a grade of “C” or better. Click here for the Spring 2022 Class Schedule
	HADM 3000 - Procurement in Hotels and Restaurants. (3) Prerequisites: HADM 1000 , HADM 1100 , HADM 2010 . This course covers purchasing of supplies for hotels and restaurants. Emphasis on procurement, yield test, inventory control, specification, planning, forecasting, market trends, terminology, cost controls, pricing, and ethics in food service. All prerequisite courses must be completed with a grade of “C” or better. Click here for the Spring 2022 Class Schedule
	HADM 3010 - Food, Beverage and Labor Cost Control (3) Prerequisites: HADM 1000 , HADM 1100 , HADM 2010 , ACCT 2500 . This course will focus on the principles of food, beverage, and labor cost controls with emphasis on cost and sales concepts, cost/volume/profit relationship, food purchasing control, food receiving controls, food sales, production controls, beverage controls, variance analysis, and establishing performance standards. This is a certification course by the National Restaurant Association. All prerequisite courses must be completed with a grade of “C” or better. Click here for the Spring 2022 Class Schedule
	HADM 3020 - Food and Beverage Production (3) Prerequisites: HADM 1000 , HADM 2010 , HADM 3000 , HADM 3010 . The course will focus on food service systems, including menu management, purchasing, and production applied to an operating environment. Laboratory includes demonstration of basic food production techniques, culinary, and management principles. All prerequisite courses must be completed with a grade of “C” or better. (One-hour lecture and three hours laboratory) Click here for the Spring 2022 Class Schedule
	HADM 3030 - Advanced Lodging and Operations Management (3) Prerequisites: HADM 1100 . This course provides opportunity for students to virtually operate a large hotel utilizing simulation software. The simulation software package covers: reservations, front office operations, accounting, and housekeeping functions. All prerequisite courses must be completed with a grade of “C” or better. Click here for the Spring 2022 Class Schedule
	HADM 3040 - Event Planning and Management (3) This course provides students with the concepts and logistics of event planning and management. The course entails: marketing, planning costing, executing, and evaluating of events. Students are required to complete and or assist with a major event. All prerequisite courses must be completed with a grade of “C” or better. Click here for the Spring 2022 Class Schedule
	HADM 3050 - Introduction to Gaming (3) This course explores the history of the gaming industry and functions of casinos in relation to lodging facilities, restaurants, and resorts. This course also provides an overview of legal, social, and economical issues throughout the United States and abroad. All prerequisite courses must be completed with a grade of “C” or better. Click here for the Spring 2022 Class Schedule
	HADM 3060 - Eco and Cultural Tourism (3) This course is a study of purposeful travel and tourism natural habitats to create an understanding of the cultural and natural history pertaining to the environment. The course emphasizes not altering the ecosystem while producing economic benefits to local people and governments that encourage the preservation of the inherent resources of the environments locally and elsewhere. Heritage and cultural tourism sites in North Carolina will be explored. All prerequisite courses must be completed with a grade of “C” or better. Click here for the Spring 2022 Class Schedule
	HADM 3070 - Resort and Recreational Management (3) This course provides a comprehensive approach to the operations of resort and recreational properties to include: the historical aspects, planning, financial investment management, and marketing that deals with the unique nature of the business. The course also addresses the future and impact of condominiums, vacation clubs, technological changes, and the increased cost of energy and transportation status. All prerequisite courses must be completed with a grade of “C” or better. Click here for the Spring 2022 Class Schedule
	HADM 3410 - Convention and Event Management (3) This course introduces organization, arrangement, and operation of conventions, trade shows, professional meetings, and food functions. Emphasis is placed on the methods of marketing, selling, and servicing conventions and trade shows, and the division of administrative responsibilities in their operation. All prerequisite courses must be completed with a grade of “C” or better. Click here for the Spring 2022 Class Schedule
	HADM 3500 - Travel and Tourism Planning (3) Prerequisites: HADM 1000 , HADM 1100 , HADM 2000 . An overview of integrated tourism planning for organizations; the development and evaluation of systems approach to comprehensive tourism projects, and the consideration of advanced concepts, policies, approaches, and models in regional and national tourism development. All prerequisite courses must be completed with a grade of “C” or better. Click here for the Spring 2022 Class Schedule
	HADM 3700 - Leadership Colloquium in Hospitality and Tourism (2) Prerequisites: HADM 1000 , HADM 1100 , HADM 2000 , HADM 2010 , HADM 2900 . An analysis and synthesis of current trends, business practices, and legislative and socioeconomic issues, impacting the hospitality and tourism industry. Students receive training in the 7 Habits of Highly Effective People resulting in a certificate. Executives from the hospitality industry provide students and faculty with insights into senior-level managerial decision-making. All prerequisite courses must be completed with a grade of “C” or better. Click here for the Spring 2022 Class Schedule
	HADM 3800 - Human Resources Management (3) Prerequisites: MGT 3000 . The study of organizational behavior, selection and placement of personnel, supervision, performance appraisal, wage and salary administration, unionism, employee motivation, communication, and training pertaining to the establishment of an effective employee relations program. All prerequisite courses must be completed with a grade of “C” or better. Click here for the Spring 2022 Class Schedule
	HADM 3900 - Hospitality Work Experience II (2) This course is a continuation of HADM 2900 . Students will continue to obtain professional work experience in the hospitality industry. Attendance at monthly seminars is required. Biweekly reports, a reflection paper and portfolio is required. (This course satisfies the second 250 hours of the 1000 hours of work experience required.) All prerequisite courses must be completed with a grade of “C” or better. Click here for the Spring 2022 Class Schedule
	HADM 4010 - Entrepreneurship in Hospitality and Tourism (3) This course introduces students to the basic principles of entrepreneurship and franchising opportunities in the hospitality and tourism industry. Emphasis will be on selecting a franchise or development of a start-up business. Various franchised hospitality businesses will be analyzed for marketing effectiveness and financial performance. All prerequisite courses must be completed with a grade of “C” or better. Click here for the Spring 2022 Class Schedule
	HADM 4100 - Research Methods Hospitality and Tourism (3) Prerequisites: HADM 1100 , DSC 2010 or EDU 3700 . This course will provide students with a working overview of the research process. Emphasis is placed on demonstrating a solid understanding of research concepts. Topics include research design, instrument development, data collection, and analyzing and presenting research results. Students will conduct an original research project as part of the course. All prerequisite courses must be completed with a grade of “C” or better. Click here for the Spring 2022 Class Schedule
	HADM 4200 - Hospitality Sales and Marketing (3) Prerequisites: HADM 1100 , HADM 2900 , HADM 3500 . An overview of service marketing as applied to the hospitality industry, including but not limited to: unique attributes of service marketing, consumer orientation, understanding consumers and consumer behavior, market segmentation principles, target marketing, product planning, promotion planning, market research, and competitor analysis. All prerequisite courses must be completed with a grade of “C” or better. Click here for the Spring 2022 Class Schedule
	HADM 4300 - Hospitality Law and Ethics (2) Prerequisites: HADM 3800 , HADM 4100 . A study of the laws and ethical considerations applicable to the operation of lodging, food service, travel and tourism, and recreation/entertainment enterprises. Emphasis is placed on federal and state regulations, historical and current practices, safety and security, risk management, loss prevention, torts, and contracts. All prerequisite courses must be completed with a grade of “C” or better. Click here for the Spring 2022 Class Schedule
	HADM 4400 - Hospitality Financial Management (3) Prerequisites: ACCT 2500 , ECON 2100 , HADM 1100 . This course addresses the generation and analysis of quantitative information for planning, control, and decision making in hospitality enterprises. Financial reports will be examined as tools for analyzing past performance, future projects, and day-to-day decision-making. All prerequisite courses must be completed with a grade of “C” or better. Click here for the Spring 2022 Class Schedule
	HADM 4500 - Food Service Production and Operations (3) Prerequisites: HADM 2010 , HADM 3000 , HADM 3020 , senior status. This course is a continuation of HADM 3020 - Food and Beverage Production (3) . Practical experience is provided in food purchasing and preparation of large quantities of food. Emphasis is placed on major menu categories, food equipment, luncheon-style restaurant service, sanitation, and maintenance. All prerequisite courses must be completed with a grade of “C” or better. (One hour lecture, 3 hours laboratory) Click here for the Spring 2022 Class Schedule
	HADM 4600 - Hospitality and Tourism Seminar (3) Prerequisites: HADM 2010 , HADM 1000 , HADM 1100 , HADM 2000 , HADM 2900 , HADM 3000 , HADM 3010 , HADM 3500 , HADM 3700 , HADM 3800 , HADM 3900 , HADM 4100 , HADM 4400 . A capstone course focusing on the application of managerial, leadership, and operational concepts. Students work in groups to engage in problem solving while building their teamwork skills. A seminar is presented as the final product. All prerequisite courses must be completed with a grade of “C” or better. Click here for the Spring 2022 Class Schedule
	HADM 4700 - Hospitality Facilities Management (3) Prerequisites: HADM 1100 , HADM 2010 , HADM 3000 . Explore the fundamental principles of planning, managing, and the design of hospitality facilities. All prerequisite courses must be completed with a grade of “C” or better. Click here for the Spring 2022 Class Schedule
	HADM 4800 - Profit Planning and Decision Making (3) Prerequisites: ACCT 2500 , HADM 4400 . A study of the decision-making process involved in the development of profit plans through the use of hospitality industry studies. Emphasis on cash management, cost-volume profit analysis, price decisions, volume forecasting, capital budgeting, and tax consideration will be covered. All prerequisite courses must be completed with a grade of “C” or better. Click here for the Spring 2022 Class Schedule
	HADM 4900 - Hospitality and Tourism Internship (3) Prerequisites: HADM 1000 , HADM 1100 , HADM 2000 , HADM 2010 , HADM 2900 , HADM 3000 , HADM 3010 , HADM 3020 , HADM 3500 , HADM 3700 , HADM 3800 , HADM 3900 . This course provides the student with supervised managerial work experience in lodging, travel and tourism, food service, and/or recreation and entertainment. Participation in a monthly seminar, submission of biweekly case studies, internship reports and a portfolio are mandatory. This course satisfies 500 hours of the 1000 hours of work experience required for graduation. All prerequisite courses must be completed with a grade of “C” or better. Click here for the Spring 2022 Class Schedule
	HADM 4910 - Menu Management and Design (3) Prerequisites: HADM 3000 , HADM 3010 , HADM 3020 . This course provides the principles essential to menu planning, catering, production, and service. All prerequisite courses must be completed with a grade of “C” or better. Click here for the Spring 2022 Class Schedule
	HADM 4920 - Managed Services (3) Prerequisites: HADM 4600 , HADM 4700 , HADM 4910 . This course will provide a comprehensive understanding of on-site contract food service, menu layout/design and analysis, and menu adjustments in a food service marketing context. Students must pass certification in order to receive a grade in this course segment including the rationale for outsourcing and the need for entrepreneurship relevant to both the client-based organization and the managed-service provider. All prerequisite courses must be completed with a grade of “C” or better. Click here for the Spring 2022 Class Schedule
Human Sciences
	HUSC 1020 - Learning Strategies (3) This course is designed to provide the student with the skills needed to become a successful college learner. In this course, students will learn strategies that will help them effectively handle college-level work such as test taking, memorization, listening, note taking, and organizational skills. The course will also provide students with tools to help them manage time in and out of the classroom and to effectively handle the pressures that often accompany living and learning in college. Click here for the Spring 2022 Class Schedule
Humanities
	HUM 2410 - Arts & Humanities I (3) This course is an introduction to the study of global cultures with particular emphasis on religion, philosophy, literature, drama/theatre, art, and music. Click here for the Spring 2022 Class Schedule
	HUM 2420 - Arts & Humanities II (3) This course explores the impact of the New South on the arts and Humanities in America, using these historical milestones: the 1896 Plessy v. Ferguson Decision, the Harlem Renaissance, the Great Depression, Brown v. Board of Education (1954), the 1960s Civil Rights Movement, and the post-1970s thrust for cultural diversity. Click here for the Spring 2022 Class Schedule
Jazz
	JAZZ 2020 - Jazz Combo (2) An instrumental group comprising a rhythm section (piano, bass, drums) and two to four horns. Repertoire will consist of mainstream jazz, contemporary jazz, and jazz-rock. Permission of the instructor is required. May be repeated for credit. Click here for the Spring 2022 Class Schedule
	JAZZ 2100 - Jazz Improvisation (2) Prerequisites: MUSL 1010 , MUSL 1220 , MUSL 2210 , JAZZ 2250 . Theory and actual performance of improvised jazz solo with an emphasis on functional harmony, melodic patterns, modes, and special scales. This course is intended for both instrumentalists and vocalists. Permission of the instructor is required. Click here for the Spring 2022 Class Schedule
	JAZZ 2250 - Jazz Theory I (3) Prerequisites: MUSL 1220 , MUSL 2110 . A study of the basic elements of jazz harmony, including major and minor scales, modes, pentatonic scales, symmetrically altered scales, interval chords, thirteenth chords, polychords, and ear training. Click here for the Spring 2022 Class Schedule
	JAZZ 2260 - Jazz Theory II (3) Prerequisites: JAZZ 2250 with a grade of “C” or better. A continuation of JAZZ 2250 with special emphasis on five-part harmony, modal harmony, chords voiced in fourths, ear training, and analysis and transcription of jazz solos. Click here for the Spring 2022 Class Schedule
	JAZZ 3100 - Advanced Jazz Improvisation (2) Prerequisites: JAZZ 2100 , JAZZ 2260 . A continuation of JAZZ 2100 with emphasis on advanced elements of jazz improvisation (modal harmony, polychords, mixed scales, symmetric and “synthetic” scales, non-functional harmony, and chromaticism). All of these elements will be studied in relationship to style, form, and analysis. Click here for the Spring 2022 Class Schedule
	JAZZ 4000 - History of Jazz (3) A survey of the respective style-periods, performers, composers, and stylistic influences in the evolution of jazz. Click here for the Spring 2022 Class Schedule
	JAZZ 4700 - Jazz Arranging (3) Writing jazz arrangements for various combinations of instruments and/or voice. Provision will be made for readings of arrangements by an appropriate ensemble. This course is open to music majors and other students with the permission of the instructor. Click here for the Spring 2022 Class Schedule
	JAZZ 4730 - Jazz Composition (3) Prerequisites: Permission of the instructor. The development of compositional techniques in the jazz idiom. Click here for the Spring 2022 Class Schedule
Management
	ENTR 3500 - International Entrepreneurship (3) Prerequisites: SENIOR classification, MGT 3000 . The course focuses on the skills and knowledge required for developing a new global venture. From the perspective of a start-up entrepreneur, we will examine the key success factors in creating a new business with a focus on international markets. Specifically, the course will concentrate on training students in recognizing business opportunities in different countries, global market entry, global business plan writing and global enterprise management. Click here for the Spring 2022 Class Schedule
	ENTR 3900 - Invention, Innovation and Technology Commercialization (3) Prerequisites: JUNIOR classification and MKT 3210 for Entrepreneurship Concentration Students. You will not be allowed to enroll in this course without having first satisfied all of the prerequisites. Invention, Innovation and Technology Commercialization intends to help you understand the process of taking a technological invention and how using different innovative methods you can take it from an idea to creating a venture that will help commercialize it. The course will primarily focus on University Technology Transfer processes and grant writing to access SBIR/STTR funding. What the course offers? The course offers to help you differentiate between invention and innovation and understand how you can continuously improve your discovery and innovation process. It also takes you through the process of developing the idea into a full-fledged product, the legalities associated with it, and the strategic marketing and financial decisions you will need to make in order to commercialize the product. How the course is designed to facilitate learning? The course like entrepreneurship is all about action. While interactive lectures and audio and video presentation will accompany the learning process in every class, the primary focus will be on two projects. The weekly case study project will take the entire class individually through the invention, innovation and commercialization process. The second project will be oriented around developing your own ideas or inventions into and carrying out a feasibility study to check if your invention is marketable resulting in a grant proposal for further funding for the development of your product. Click here for the Spring 2022 Class Schedule
	ENTR 4500 - Technology Based Social Entrepreneurship (3) Prerequisites: MGT 3000 and MGT 4550 . You will not be allowed to enroll in this course without having first satisfied all of the prerequisites. The course describes the needs and techniques for creatively recognizing and developing new ventures with real social value that contribute to the society at large and support long-term economic growth and sustainability. This course will focus on creating social value through the use of high technology that can have the maximum benefit to the recognized social problem. What the course offers? The course offers to take you step-by-step through the entire process of recognizing and starting a new social venture. It trains you in community impact studies and needs assessment analyses that help develop social value based ideas. How the course is designed to facilitate your learning? The course like entrepreneurship is all about action. While interactive lectures and audio and video presentation will accompany the learning process in every class, the primary focus will be on case study analyses, and community study impact exercises applied to real world social venture. Click here for the Spring 2022 Class Schedule
	ENTR 4650 - Small Business Analytics (3) Prerequisites: MGT 4550 and ENTR 3000 . You will not be allowed to enroll in this course without having first satisfied all of the prerequisites. The course introduces students to exploring key organizational and market data, of small businesses, to uncover emerging trends, forecast customer demand and make fact-based decisions, all using powerful Analytics software. How the course is designed to facilitate your learning? The course like entrepreneurship is all about action. While interactive lectures and audio and video presentation will accompany the learning process in every class, the primary focus will be on using the software application to work through each department in the firm which would be a source of data will represent patterns and trends. Click here for the Spring 2022 Class Schedule
	ENTR 4750 - New Venture Management Consulting (3) Prerequisites: ENTR 3000 ; CIS 4620 ; MGT 4550 ; ENTR 4650 . You will not be allowed to enroll in this course without having first satisfied all of the prerequisites. The New Venture Management Consulting is the capstone course for the Entrepreneurship Concentration. The course offers to take you step-by-step through the entire small business management process in an Information Technology (IT) based company. It briefly reviews the new venture creation process and explores techniques for enhancing the marketing, operations and profitability of the existing business through a series of consulting exercises for real world IT based companies. How the course is designed to facilitate your learning? The course like entrepreneurship is all about action. While interactive lectures and audio and video presentation will accompany the learning process in every class, the primary focus will be on becoming consultants for a local small business and apply the analytical skills learned in class, to the company’s present situation and recommend the most effective way the company can manage its small business. Click here for the Spring 2022 Class Schedule
	MGT 1100 - PD I-Career Planning (1) Addresses the importance of peripheral skills and competencies in becoming a management professional and in securing and maintaining employment. Topics include developing a career portfolio, resume writing, work philosophies, building your self-esteem, personal financial planning, ethical decision making, and mapping an action plan for success. All prerequisite courses must be completed with a grade of “C” or better. Click here for the Spring 2022 Class Schedule
	MGT 2100 - PD II-Business Protocol (1) Prerequisites: MGT 1100 and sophomore classification. This course continues to build on the foundations laid in Professional Development I-Introduction to Career Planning. Focused topics include business protocol, social and dining etiquette, ethical dilemmas, and refining the career planning strategy and portfolio. All prerequisite courses must be completed with a grade of “C” or better. Click here for the Spring 2022 Class Schedule
	MGT 2110 - PD II-Business Communications (1) Prerequisites: MGT 1100 This course continues the foundation laid in Management 1100-Career Planning with an emphasis on oral and written communication skills. This course provides knowledge of and practice with the correct use of business terms and messages in order to develop the proficiency and competencies required for effective communication in a business environment. Practice and principles of business report writing are included. Click here for the Spring 2022 Class Schedule
	MGT 3000 - Organization and Management (3) Prerequisites: SOCI 2000 . This course provides an overview of a variety of basic and fundamental topics in the general management discipline including management theories/models/ principles, managerial roles and functions, decision making, strategies and human resource management, including topics such as recruiting, training and performance appraisal. All prerequisite courses must be completed with a grade of “C” or better. Click here for the Spring 2022 Class Schedule
	MGT 3100 - PD III-Business Communication (1) Prerequisites: MGT 2100 and junior classification. This course continues the foundations laid in Professional Development II-Fundamentals of Business Protocols with an emphasis on oral and written communications skills. This course provides training and practice in the correct use of business terms and messages in order to develop the proficiency and competency required for effective communication in a business environment. Practice and principles of business report writing are included. All prerequisite courses must be completed with a grade of “C” or better. Click here for the Spring 2022 Class Schedule
	MGT 3110 - PD III-Globalization (1) Prerequisites: MGT 2100 or MGT 2110. This course familiarizes students with current events and knowledge of international business. Globalization trends and challenges, rise of new economies, political economy of globalization as well as global norms and values will be covered in this course. The course in particular focuses on exploring the implications of current global events in domestic and international business. Click here for the Spring 2022 Class Schedule
	MGT 3250 - International Business (3) Prerequisites: MGT 3000 , ECON 2200 . This course is a survey of environmental factors which are unique to international business management. Emphasis is placed on: (1) forms of doing business internationally, (2) theories of international business, (3) management of international operations, and (4) various forces which can facilitate or impede foreign trade. All prerequisite courses must be completed with a grade of “C” or better. Click here for the Spring 2022 Class Schedule
	MGT 3700 - Organizational Behavior (3) Prerequisites: MGT 3000 . This course aims to develop in students a greater understanding of the behavioral aspects of management including topics such as perception, motivation, communication, persuasion, decision making, bargaining and negotiation, conflict management, group processes, power and politics, and leadership. These concepts are used to analyze classic and contemporary topics and cases. All prerequisite courses must be completed with a grade of “C” or better. Click here for the Spring 2022 Class Schedule
	MGT 4110 - PD IV-Leadership (1) Prerequisites: MGT 3100 or MGT 3110 This course addresses leadership topics surrounding leader development, including the leadership framework, leadership profiles, developing oneself as a leader, leadership attributes and ethical considerations. Click here for the Spring 2022 Class Schedule
	MGT 4210 - Student Leaders I (1) Prerequisites: By Approval of Dean. This course addresses leadership topics surrounding leader development, including the leadership framework, leadership profiles, developing oneself as a leader, leadership attributes and ethical considerations. Click here for the Spring 2022 Class Schedule
	MGT 4220 - Student Leaders II (1) Prerequisites: By Approval of Dean. The Student Leaders Seminar continues the process begun in Student Leaders I to provide each elected student leader with a safe and collaborative environment that affords teaching, mentoring and leadership during their year in office, while preparing them for future leadership opportunities. Click here for the Spring 2022 Class Schedule
	MGT 4510 - Human Resource Management (3) Prerequisites: MGT 3000 . This course provides an in-depth understanding of the principles and practices of effective human resource management. The topics covered include human resource planning, recruitment and selection, training and development, career planning, job analysis and evaluation, performance appraisal, employee compensation and benefits, labor-management relations, discipline and grievance handling, and equal employment opportunity. All prerequisite courses must be completed with a grade of “C” or better. Click here for the Spring 2022 Class Schedule
	MGT 4520 - Compensation Management (3) Prerequisites: MGT 4510 This course focuses on how managers can identify the core issues of compensation management and utilize them strategically to attract, retain, and motivate qualified employees to contribute to overall organizational effectiveness. It is intended to give students both an understanding of the theories and principles underlying pay system design and substantial hands-on experience. Click here for the Spring 2022 Class Schedule
	MGT 4530 - Personnel Staffing (3) Prerequisites: MGT 4510 This course covers the important elements of the recruiting and staffing process withiin organizations: HR planning, job analysis, external/internal recruitment, validation procedures for determining the potential job effectiveness of candidates; description and validity of selection instruments such as tests, interviews and biographical data; turnover, absenteeism, and retention management; the process of performance appraisal; employment discrimination, affirmative action, and legal compliance. Click here for the Spring 2022 Class Schedule
	MGT 4550 - Entrepreneurship and Venture Management (3) Prerequisites: ACCT 2400 , MGT 3000 , MKT 3210 . This course examines the initiation and management of an entrepreneurial venture. Topics considered include the innovative idea, venture ideas, perspectives on entrepreneurship, start-up sequences, and acquisitions. Students work with a practicing entrepreneur in developing a business plan. All prerequisite courses must be completed with a grade of “C” or better. Click here for the Spring 2022 Class Schedule
	MGT 4700 - Essentials of Strategic Management (3) Prerequisites: MKT 3210 . This is a survey course for graduating Computer Science and Business seniors. The course includes concepts related to managers, management history and many topics that fall in the category of management. It also examines how firms chart their future by formulating, implementing and evaluating appropriate strategies. This course uses financial statements, financial ratios, project analysis and evaluation, organizational and strategic management concepts. The course places heavy emphasis on case analysis. Click here for the Spring 2022 Class Schedule
	MGT 4740 - Strategic Management (3) Prerequisites: Senior classification, CIS 1100 , MGT 3000 , FIN 3200 , MKT 3210 . This is the capstone course for graduating seniors. It examines how firms chart their future by formulating, implementing, and evaluating strategies using strategic-management concepts and techniques covered in this course and in other business courses. The course places heavy emphasis on case analysis and the use of PC-based computer simulation. All prerequisite courses must be completed with a grade of “C” or better. Click here for the Spring 2022 Class Schedule
	MGT 4801 - Internship Experience (4) Prerequisites: Approval of the lead professor and course instructor; sophomore standing. Through agreements between the University, School of Business, and an employer, the student may receive course credit for an internship or cooperative education experience which contributes to the student’s education and potential career opportunities in their selected major and concentration. Internship assessments and employer evaluations are documented in a formal report and presentation to the University community. Course may be taken as a restrictive business elective or unrestrictive elective. The student will attain approval from the lead professor and course instructor prior to enrolling in the course. All prerequisite courses must be completed with a grade of “C” or better. Click here for the Spring 2022 Class Schedule
Marketing
	ENTR 4200 - New Product/Service Development (3) Prerequisites: MGT 3000 and MKT 3210 . Admission to a degree granting college. Any student who has not completed these requirements will not be allowed in this course with no exceptions. This course focuses on the tools and techniques required during the entire new product/service development process. It is intended that, through required independent reading, classroom lectures, contests, and essay tests, the student will acquire 1) working knowledge of the fundamental principles of new product development (NPD); and 2) a greater ability to think both qualitatively and quantitatively about NPD problems. Click here for the Spring 2022 Class Schedule
	MKT 3210 - Principles of Marketing (3) Prerequisites: SOCI 2000 , ECON 2200 and ECON 2100 . The major objective is to develop in the student the ability to analyze marketing problems, and to provide an introduction to that sector of business activity concerned with the distribution of products to business and consumers. The course describes the background and framework of the marketing structure of modern business organizations. All prerequisite courses must be completed with a grade of “C” or better. Click here for the Spring 2022 Class Schedule
	MKT 3310 - Business Ethics (3) Business Ethics is concerned with the analysis and application of moral principles and norms or the clarification of dilemmas of managers and other employees who make business decisions. All prerequisite courses must be completed with a grade of “C” or better. Click here for the Spring 2022 Class Schedule
	MKT 3350 - Promotion Management (3) Prerequisites: MKT 3210 . This course will study promotion as persuasive communication. It will examine promotion management and its relationship to the overall marketing program. Primary emphasis will be placed on advertising, sales promotion, and personal selling. All prerequisite courses must be completed with a grade of “C” or better. Click here for the Spring 2022 Class Schedule
	MKT 3450 - Consumer Behavior (3) Prerequisites: MKT 3210 . This course includes an examination of the effects of personality, motivation, perception, learning, attitudes, cultural and social influences, and lifestyle changes on buying situations and how analysis of these factors enables the marketing manager to improve customer satisfaction. Sociological, psychological, and economics models will be considered. All prerequisite courses must be completed with a grade of “C” or better. Click here for the Spring 2022 Class Schedule
	MKT 4150 - Sales Management/Leadership (3) Prerequisites: MKT 3210 . This course deals with issues facing the sales manager; topics include recruiting the sales force, selection of the sales force, motivation and compensation of the sales force, leadership skills, and supervision of the sales force. Emphasis will be on both personal and ethical positions of sales management. All prerequisite courses must be completed with a grade of “C” or better. Click here for the Spring 2022 Class Schedule
	MKT 4250 - Retailing (3) Prerequisites: MKT 3210 . A survey course embracing the principles and practices of retail operations including location and layout, buying, pricing, promotion, credit, and stock control. The course will primarily take a mid-management approach. All prerequisite courses must be completed with a grade of “C” or better. Click here for the Spring 2022 Class Schedule
	MKT 4350 - Business-to-Business Marketing (3) Prerequisites: MKT 3210 . This is a study of business-to-business marketing and is a study of materials, equipment, supplies, and technologies for manufacturers, other business firms, and institutions that use purchased goods in further production. All prerequisite courses must be completed with a grade of “C” or better. Click here for the Spring 2022 Class Schedule
	MKT 4450 - International Marketing (3) Prerequisites: MKT 3210 . This course covers the planning and organizing for international marketing operations. It identifies the differences in market arrangements and the differences in the legal, cultural, and economic factors in several countries. All prerequisite courses must be completed with a grade of “C” or better. Click here for the Spring 2022 Class Schedule
	MKT 4650 - Marketing Research (3) Prerequisites: MKT 3210 , DSC 3020 . This course examines research methods and procedures for the conduct of studies leading to marketing decisions. Techniques of gathering and analyzing data related to advertising, sales, pricing, product, and distribution. Actual participation in the conduct of research studies in these areas will also be provided. All prerequisite courses must be completed with a grade of “C” or better. Click here for the Spring 2022 Class Schedule
	MKT 4690 - Marketing Seminar (3) Prerequisites: MKT 3350 , MKT 4150 . This course will allow students to both uncover and study current marketing problems. Emphasis will be upon the topics of interest as defined by the individual marketing student. All prerequisite courses must be completed with a grade of “C” or better. Click here for the Spring 2022 Class Schedule
Mass Communication
	MSCM 2400 - Introduction to Mass Communication: Structure and Social Impact (3) Prerequisites: ENG 1210 . (Fall, Spring) Introduction to the role of mass communication in society and to the structure, function, and social impact of the communications media. Extensive discussion of media institutions, theories, practices, professional fields ,and effects on society, groups, and individuals. Click here for the Spring 2022 Class Schedule
	MSCM 2410 - Introduction to Media Literacy (3) Media are powerful and permeate the fabric of our daily lives. Media shape how we see others, society, politics, the world, and ourselves. Media Literacy will provide students with the tools to access, analyze, evaluate and produce multiple types of mediated communication as they consider the five key questions of media literacy: 1. Who created the message? (Authorship) 2. What creative techniques are used to construct the message? (Format) 3. How might different people understand this message differently from me? (Audience) 4. What values, lifestyles and points of view are represented or omitted froom this message? (Content) 5. Why is this message being sent? (Purpose) This course will help to develop students’ critical thinking and communication skills as they learn to interpret signs and symbols, and decode both implicit and explicit message. Click here for the Spring 2022 Class Schedule
	MSCM 2430 - Mass Media and Society (3) Prerequisites: ENG 1210 . (Fall, Spring) Examination of the mass media in relation to social institutions, public opinion, and government. Includes issues such as media violence, socialization, and entertainment. Click here for the Spring 2022 Class Schedule
	MSCM 2440 - Reporting and Writing for Mass Media (3) Prerequisites: ENG 1210 . (Fall, Spring) A study of the techniques and tools for gathering and reporting the news, and an introduction to news writing with emphasis on the organization and development of news stories. Click here for the Spring 2022 Class Schedule
	MSCM 2450 - Women in Communication (3) The significance of the contributions of women has often been overlooked in the history of mass communication. This course will provide a historical overview of the contributions women have made to various areas of communication including, but not limited to: mass communication, health communication, women in sports journalism and media ownership. Women in Mass Communication addresses the obstacles all women have faced and highlight the barriers unique to women of color in communication. Not only will Women in Mass Communication address the historical role of women in communication, but also the current status and future trends women face. Click here for the Spring 2022 Class Schedule
	MSCM 2460 - Mass Media and American Popular Culture (3) Prerequisites: ENG 1210 . Exploration of the relationship between mass media and popular culture; introduction to techniques of media analysis and consideration of the aesthetics of such cultural artifacts as best-selling fiction and television comedies. Click here for the Spring 2022 Class Schedule
	MSCM 2470 - Diversity and the Media (3) Prerequisites: ENG 1210 , MSCM 2400 . (Spring) An examination of the portrayal of minorities in the mass media with emphasis on African Americans, Hispanics, Native Americans and Asian Americans. Also focuses on the history of the minority media and the ways minority groups have produced media to meet their needs. Click here for the Spring 2022 Class Schedule
	MSCM 2480 - New Technologies and Society (3) Prerequisites: ENG 1210, MSCM 2400. A survey of developing telecommunication systems and technologies, such as optical/digital technologies and how they affect traditional electronic media and society. Explores the social practices and communicatory processes that new technologies encourage and subvert. Click here for the Spring 2022 Class Schedule
	MSCM 2580 - Introduction to Screenwriting (3) Prerequisites: ENG 1210 . An introduction to feature film screenwriting. Explores the basic theory and formal aspects of story structure, character development, use of conflict, scene writing, dialogue and screenplay formatting. Click here for the Spring 2022 Class Schedule
	MSCM 2590 - Public Relations Theory and Practice (3) Prerequisites: MSCM 2400 . (Fall, Spring) Public Relations Theory and Practice provides an overview of the public relations profession from its historic beginnings to its contemporary role in society. The course provides a foundation for the public relations concentration by exploring its definitions, history, theories, principles, strategic planning, management practices, and career possibilities. Click here for the Spring 2022 Class Schedule
	MSCM 3430 - Media Images of Black Women (3) From the enduring images of the domestic, asexual Mammy, oversexed Jezebel and the overly aggressive Sapphire to the modern-day Claire Huxtable, Beyonce and Olivie Pope, African American women have had a long history of media representation that is both complex and problematic. This course encourages students to think critically about the media as it relates to the portrayal of black women. Students will explore how the media, its images and discourses, shape both policy about and perception of Black women. By examining television, film, music, news and advertising, we will explore the ways in which elements of the media socially reproduce prejudice and misperceptions against black women and the ways in which they have resisted these representations. Using Black Feminism as the theoretical framework, this course is designed to encourage students to consider some of the complexities the relationship between race, gender, and mass media. Students will apply basic tools and techniques for evaluating, analyzing, and understanding these relationships as they are communicated through the mass media. Click here for the Spring 2022 Class Schedule
	MSCM 3440 - Media Business: Advertising, Sales & Marketing (3) Prerequisites: MSCM 2400 , MSCM 2440 . This course provides students with the ability to identify, define and perform basic techniques, procedures and operations of sales and marketing within the communications field, with particular emphasis on radio and TV. Click here for the Spring 2022 Class Schedule
	MSCM 3450 - History of Mass Communication (3) Prerequisites: ENG 1210 . Examination of the emergence of the free press, including the African American press and the development of mass media in the United States. Study of the technical, cultural, political and economic forces that have shaped mass media in our society. Click here for the Spring 2022 Class Schedule
	MSCM 3460 - International Communication (3) Prerequisites: ENG 1210 . An exploration of issues and implications of international information flow and of the uses of media (radio, television, film, Internet, etc.) and press systems. Click here for the Spring 2022 Class Schedule
	MSCM 3500 - Introduction to Film Criticism (3) Prerequisites: ENG 1210 . (Spring) Introduction to the study of cinema aesthetics with emphasis on film history, genres, and African American film. Click here for the Spring 2022 Class Schedule
	MSCM 3505 - Photojournalism (3) Prerequisites: ENG 1210 , MSCM 2400 . (Spring) Introduction to the visual and technical aspects of 35mm and digital photojournalism. Practical experience in photographing general news events, sports, features, and other standard newspaper subjects. Click here for the Spring 2022 Class Schedule
	MSCM 3510 - Advanced Reporting (3) Prerequisites: ENG 1210 , MSCM 2440 . (Fall) Practice in gathering and writing news for the mass media with particular emphasis on developing the student’s news judgment and writing skills. Attention to detailed reporting and interpretation, field assignments, team reporting, and computer-assisted reporting. Click here for the Spring 2022 Class Schedule
	MSCM 3520 - Copy Editing (3) Prerequisites: ENG 1210 , MSCM 2440 . (Fall, Spring) A study of the tools and techniques of modern editing with emphasis on the editor’s role in a desktop publishing environment. Designed to provide experience with every stage of the copy flow from copy editing to final production. Includes units on media law and ethics. Click here for the Spring 2022 Class Schedule
	MSCM 3525 - Desktop Publishing (3) Prerequisites: ENG 1210 , MSCM 2440 . (Spring) Introduction to graphic design techniques in newsletters, magazines, and newspapers. The focus of the course is to practice skills necessary for layouts and graphics from conception to finished product using desktop publishing and photo editing software. Click here for the Spring 2022 Class Schedule
	MSCM 3540 - Feature Writing for Newspapers and Magazines (3) Prerequisites: ENG 1210 , MSCM 2440 . (Spring) Practice in researching, developing, organizing, writing feature articles for newspapers and magazines as well as analysis of style and trends in newspaper and magazine feature stories. Click here for the Spring 2022 Class Schedule
	MSCM 3560 - Writing for Radio and Television (3) Prerequisites: ENG 1210 , MSCM 2400 . (Fall, Spring) Introduction to writing news and public affairs copy for broadcast media, public service announcements, radio and television commercials, broadcast continuity, and dramatic programs. Click here for the Spring 2022 Class Schedule
	MSCM 3570 - Audio Production (3) Prerequisites: ENG 1210 , MSCM 3560 . (Fall, Spring) Introduction to the basic principles of audio production, including the operation of studio equipment and the writing, producing, and presenting of programs. Click here for the Spring 2022 Class Schedule
	MSCM 3580 - Video Production (3) Prerequisites: ENG 1210 , MSCM 3560 . (Fall, Spring) Introduction to the fundamentals of small-systems video production. A study of the basic techniques of television studio and field production. Topics include camera use, lighting, sound in television production, producing, directing, and editing. Click here for the Spring 2022 Class Schedule
	MSCM 3590 - Public Relations (3) Prerequisites: ENG 1210 , MSCM 2440 . (Fall) Study of the theory and practice of public relations. Analysis of public relations as a communication function of organizations. Click here for the Spring 2022 Class Schedule

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Course Descriptions

HLS 4640 - Homeland Security Theory, Policy and Practice (3)

HADM 1000 - Introduction to Hospitality Management (3)

HADM 1100 - Lodging Management and Operations (3)

HADM 2000 - Introduction to Travel and Tourism (3)

HADM 2010 - Applied Sanitation and Safety (1)

HADM 2900 - Hospitality Work Experience I (0)

HADM 3000 - Procurement in Hotels and Restaurants. (3)

HADM 3010 - Food, Beverage and Labor Cost Control (3)

HADM 3020 - Food and Beverage Production (3)

HADM 3030 - Advanced Lodging and Operations Management (3)

HADM 3040 - Event Planning and Management (3)

HADM 3050 - Introduction to Gaming (3)

HADM 3060 - Eco and Cultural Tourism (3)

HADM 3070 - Resort and Recreational Management (3)

HADM 3410 - Convention and Event Management (3)

HADM 3500 - Travel and Tourism Planning (3)

HADM 3700 - Leadership Colloquium in Hospitality and Tourism (2)

HADM 3800 - Human Resources Management (3)

HADM 3900 - Hospitality Work Experience II (2)

HADM 4010 - Entrepreneurship in Hospitality and Tourism (3)

HADM 4100 - Research Methods Hospitality and Tourism (3)

HADM 4200 - Hospitality Sales and Marketing (3)

HADM 4300 - Hospitality Law and Ethics (2)

HADM 4400 - Hospitality Financial Management (3)

HADM 4500 - Food Service Production and Operations (3)

HADM 4600 - Hospitality and Tourism Seminar (3)

HADM 4700 - Hospitality Facilities Management (3)

HADM 4800 - Profit Planning and Decision Making (3)

HADM 4900 - Hospitality and Tourism Internship (3)

HADM 4910 - Menu Management and Design (3)

HADM 4920 - Managed Services (3)

HUSC 1020 - Learning Strategies (3)

HUM 2410 - Arts & Humanities I (3)

HUM 2420 - Arts & Humanities II (3)

JAZZ 2020 - Jazz Combo (2)

JAZZ 2100 - Jazz Improvisation (2)

JAZZ 2250 - Jazz Theory I (3)

JAZZ 2260 - Jazz Theory II (3)

JAZZ 3100 - Advanced Jazz Improvisation (2)

JAZZ 4000 - History of Jazz (3)

JAZZ 4700 - Jazz Arranging (3)

JAZZ 4730 - Jazz Composition (3)

ENTR 3500 - International Entrepreneurship (3)

ENTR 3900 - Invention, Innovation and Technology Commercialization (3)

ENTR 4500 - Technology Based Social Entrepreneurship (3)

ENTR 4650 - Small Business Analytics (3)

ENTR 4750 - New Venture Management Consulting (3)

MGT 1100 - PD I-Career Planning (1)

MGT 2100 - PD II-Business Protocol (1)

MGT 2110 - PD II-Business Communications (1)

MGT 3000 - Organization and Management (3)

MGT 3100 - PD III-Business Communication (1)

MGT 3110 - PD III-Globalization (1)

MGT 3250 - International Business (3)

MGT 3700 - Organizational Behavior (3)

MGT 4110 - PD IV-Leadership (1)

MGT 4210 - Student Leaders I (1)

MGT 4220 - Student Leaders II (1)

MGT 4510 - Human Resource Management (3)

MGT 4520 - Compensation Management (3)

MGT 4530 - Personnel Staffing (3)

MGT 4550 - Entrepreneurship and Venture Management (3)

MGT 4700 - Essentials of Strategic Management (3)

MGT 4740 - Strategic Management (3)

MGT 4801 - Internship Experience (4)

ENTR 4200 - New Product/Service Development (3)

MKT 3210 - Principles of Marketing (3)

MKT 3310 - Business Ethics (3)

MKT 3350 - Promotion Management (3)

MKT 3450 - Consumer Behavior (3)

MKT 4150 - Sales Management/Leadership (3)

MKT 4250 - Retailing (3)

MKT 4350 - Business-to-Business Marketing (3)

MKT 4450 - International Marketing (3)

MKT 4650 - Marketing Research (3)

MKT 4690 - Marketing Seminar (3)

MSCM 2400 - Introduction to Mass Communication: Structure and Social Impact (3)

MSCM 2410 - Introduction to Media Literacy (3)