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Dec 11, 2024
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University Undergraduate Catalog 2016-2017 [ARCHIVED CATALOG]
Business Administration, Marketing Concentration, B.B.A.
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 Return to: School of Business
Angela K. Miles, Chair
Telephone: (919) 530-5009
Email: akmiles@nccu.edu
Office: 208 C.T. Willis Building
The Bachelor of Business Administration (B.B.A.) degree program with a concentration in Marketing is devoted to an intensive coverage of those activities related to the delivery of goods and services from the producing organization to the end user. The Marketing concentration represents an ideal preparation for professional positions in selling, purchasing, procurement, promotion, and physical distribution. Opportunities for careers in marketing include commercial banks, non-profit institutions, and retailing organizations.
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1. 124 Credit Hours:
- Complete a minimum cumulative grade point average of 2.0 for all course work completed at North Carolina Central University
- Complete prerequisite courses with a grade of “C” or better
2. General Education Requirement:
I. Communication Skills (9 credit hours)
II. Mathematics and Science (9-11 credit hours)
III. Social Sciences (12 credit hours)
IV. Arts and Humanities (6 credit hours)
V. Health and Wellness (4 credit hours)
VI. Social and Career Enhancement/Development (2 credit hours)
Non-departmental requirements:
Major Requirements:
Complete each prescribed course of the major or concentration and departmental electives requirements with a grade of “C” or better;
4. Concentration Requirements
5. Additional Requirements
Program Notes:
Each course used to satisfy the unrestricted electives may be selected from among all the courses offered by the University.
Students must obtain prior written approval.
Four-Year Curriculum Plan in Marketing
For key to symbols used, please see ‘key’ below. First Year
Many courses listed in the first year of this plan are specific to this degree program and may not fulfill degree requirements for other programs at the University. Students are advised that changing their program of study from this major to another major, after the first year, can extend the time until graduation by a semester or more. Total Minimum Credit Hours: 124
See academic advisor to get approved Marketing electives.
Unrestricted electives may be selected from among all courses offered by the University. Students must obtain prior written approval.
Key to symbols used:
| Distribution of Hours |
| * General Education Curriculum (GEC) - 42 |
| + Core Business Requirement - 46 |
| = Marketing Required Courses - 18 |
| # Marketing Electives - 6 |
| & Unrestricted Electives - 12 |
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Return to: School of Business
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