Nov 23, 2024  
2020-2021 Graduate Catalog 
    
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2020-2021 Graduate Catalog [ARCHIVED CATALOG]

MKT 5872 - Marketing Research and Information Systems (3)

Prerequisites: MKT 5570 . This course considers the development, implementation, identification and generation of information from research as input to marketing decisions. Emphasis is given to the marketing manager’s perspective in determining whether additional information is needed and, if so, how the information should be acquired. Topics include problem definition, model building, systems design, research design and budgeting, and interpretation and reporting of information. This course makes extensive use of statistical software.


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