Nov 23, 2024  
2020-2021 Graduate Catalog 
    
  Catalog Home
  Letter from the Chancellor
  2020-2021 Academic Calendar
  The University of North Carolina System
  North Carolina Central University
  General Information
  Policies and Procedures
  The School of Graduate Studies
  College of Arts, Social Sciences and Humanities
  College of Health and Science
  School of Business
  School of Education
  School of Law
  School of Library and Information Sciences
  Course Descriptions
  APPENDIX
  School of Graduate Studies
  PROGRAMS
HELP
2020-2021 Graduate Catalog [ARCHIVED CATALOG]

MKT 5570 - Marketing Strategy (3)

The focus of this course is strategic marketing analysis and marketing planning. Students will study the components and construction of a strategic marketing plan, and they will learn to analyze complex marketing situations/decisions. Current cases will be used. Also, this course reviews trends in marketing including the integration of marketing communications, customer relationship management, global markets, the impact of e-commerce and the expanding organizational role of marketing.


Click here for the Fall 2024 Class Schedule