Nov 23, 2024  
2020-2021 Undergraduate Catalog 
    
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2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

MSCM 4591 - Public Relations Cases and Campaigns (3)

Prerequisites: MSCM 2400 , MSCM 2440 , MSCM 2590 . Students will learn the techniques to critically analyze public relations cases using theories and practices learned in prior courses.  They will then apply the public relations process to design a communication campaign employing research, planning, implementation and evaluation.


Click here for the Fall 2024 Class Schedule