University Undergraduate Catalog 2015-2016 [ARCHIVED CATALOG]
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MSCM 2410 - Introduction to Media Literacy (3)
Media are powerful and permeate the fabric of our daily lives. Media shape how we see others, society, politics, the world, and ourselves. Media Literacy will provide students with the tools to access, analyze, evaluate and produce multiple types of mediated communication as they consider the five key questions of media literacy: 1. Who created the message? (Authorship) 2. What creative techniques are used to construct the message? (Format) 3. How might different people understand this message differently from me? (Audience) 4. What values, lifestyles and points of view are represented or omitted froom this message? (Content) 5. Why is this message being sent? (Purpose) This course will help to develop students’ critical thinking and communication skills as they learn to interpret signs and symbols, and decode both implicit and explicit message.
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