The Bachelor of Business Administration (B.B.A.) degree program with a concentration in Marketing is devoted to an intensive coverage of those activities related to the delivery of goods and services from the producing organization to the end user. The Marketing concentration represents an ideal preparation for professional positions in selling, purchasing, procurement, promotion, and physical distribution. Opportunities for careers in marketing include commercial banks, non-profit institutions, and retailing organizations.
1. 124 Credit Hours:
Complete a minimum cumulative grade point average of 2.0 for all course work completed at North Carolina Central University
Complete prerequisite courses with a grade of “C” or better
All candidates for the Bachelor of Business Administration (B.B.A) degree are required to satisfactorily complete the Core Business Requirements with a minimum grade point average of 2.0 and with no more than two courses with a grade of “D.”
Major Requirements:
Complete each prescribed course of the major or concentration and departmental electives requirements with a grade of “C” or better;
Each course used to satisfy the unrestricted electives may be selected from among all the courses offered by the University.
Students must obtain prior written approval.
Four- Year Curriculum Plan
Four-Year Curriculum Plan in Marketing
For key to symbols used, please see ‘key’ below.
Freshman Year
Many courses listed in the first year of this plan are specific to this degree program and may not fulfill degree requirements for other programs at the University. Students are advised that changing their program of study from this major to another major, after the first year, can extend the time until graduation by a semester or more.
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