University Undergraduate Catalog 2017-2018 [ARCHIVED CATALOG]
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MKT 3210 - Principles of Marketing (3)
Prerequisites: ECON 2200 or ECON 2100 . The major objective is to develop in the student the ability to analyze marketing problems, and to provide an introduction to that sector of business activity concerned with the distribution of products to business and consumers. The course describes the background and framework of the marketing structure of modern business organizations. All prerequisite courses must be completed with a grade of “C” or better.
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