Mass Communication, Public Relations Concentration, B.A.

Curriculum Requirements

The Public Relations concentration prepares students for careers as specialists who promote people and organizations.  Students will learn how to understand the attitudes and values of the institutions they work with in order to achieve institutional communication goals.  They will develop strong written communication skills and technology experience that includes research, graphic design, online and traditional publishing, and social media.  The concentration also emphasizes critical and creative thinking and ethics in decision-making.

1. 120 Semester Hours:

Complete a minimum of 120 semester hours with a cumulative grade point average of 2.0 or better. The last 30 hours must be completed at NCCU. Students must repeat ‘D’ and ‘F’ grades in major courses.

2. General Education Requirement:

Freshman and sophomore years: complete General Education Curriculum  required by the university as detailed on the four-year course of study. Students must have a “C” or better in ENG 1110  and ENG 1210 .

3. Program Requirements:

4. Concentration Requirements

• MSCM 2590 - Public Relations Theory and Practice (3)
• MSCM 3440 - Media Business: Advertising, Sales & Marketing (3)
• MSCM 3595 - Public Relations Writing & Publications (3)
• MSCM 4591 - Public Relations Cases and Campaigns (3)

•  

• Two MSCM Electives:

  Any non-required Mass Communication course at the 2000 level or above, as well as ENG 1500 , ENG 3300 , ENG 4000 , ENG 4140

5. Additional Requirements

Program Notes:

Four-Year Curriculum Plan in Mass Communication, Public Relations Concentration

(Effective Fall 2008)

For key to symbols used, please see ‘key’ below.

Total Minimum Credit Hours: 124

Keys to symbols used:

Distribution of Hours:

• * GEC Requirements - 39
• ^^ Mass Communication Core Courses - 30
• ^^^ Communication Studies Concentration Electives - 18
• Minor of General Electives - 37
• ** Based on Placement Results