Mass Communication, Media Studies Concentration, B.A.

Curriculum Requirements

The Media Studies concentration teaches students to use, analyze, and appreciate how and why communication works in society.  This concentration prepares them for further academic study in communication theory and examination of the role of communication in society.  Students will be introduced to media literacy, critical media analysis, and rhetorical communication studies and are prepared to write and think critically and to acquire a firm foundation in research theories and methods that prepare them for careers as media practitioners or candidates for graduate study.

1. 120 Semester Hours:

Complete a minimum of 120 semester hours with a cumulative grade point average of 2.0 or better. The last 30 hours must be completed at NCCU. Students must repeat ‘D’ and ‘F’ grades in major courses.

2. General Education Requirement:

Complete General Education Curriculum  required by the university as detailed on the four-year course of study. Students must have a “C” or better in ENG 1110  and ENG 1210 .

3. Program Requirements:

4. Concentration Requirements

• MSCM 2410 - Media Literacy (3)

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• Two Media Criticism Courses:

• MSCM 2470 - Diversity and the Media (3)
• MSCM 2460 - Mass Media and American Popular Culture (3)
• MSCM 3500 - Introduction to Film Criticism (3)
• MSCM 3440 - Media Business: Advertising, Sales & Marketing (3)

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• One Media Production Course:

• MSCM 3505 - Photojournalism (3)
• MSCM 3560 - Writing for Radio and Television (3)
• MSCM 3580 - Video Production (3)
• MSCM 3570 - Audio Production (3)

• MSCM 3580 - Video Production

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• Two MSCM Electives:

  Any non-required Mass Communication course at the 2000 level or above, as well as ENG 1500 , ENG 3300 , ENG 4000  and ENG 4140

5. Additional Requirements

Program Notes:

Four-Year Curriculum Plan in Mass Communication, Media Studies Concentration

(Effective Fall 2008)

For key to symbols used, please see ‘key’ below.