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Apr 04, 2025
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University Undergraduate Catalog 2013-2015 [ARCHIVED CATALOG]
Business Administration, Marketing Concentration, B.B.A.
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 Return to: School of Business
The Marketing concentration is devoted to an intensive coverage of those activities related to the delivery of goods and services from the producing organization to the end user. The Marketing concentration represents an ideal preparation for professional positions in selling, purchasing, procurement, promotion, and physical distribution. Opportunities for careers in marketing include commercial banks, non-profit institutions, and retailing organizations.
The Bachelor of Business Administration (B.B.A.)degree with a concentration in Marketing requires the satisfactory completion of the specified curriculum.
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The concentration requirements are:
Four-Year Curriculum Plan in Marketing
For key to symbols used, please see ‘key’ below. First Year
Many courses listed in the first year of this plan are specific to this degree program and may not fulfill degree requirements for other programs at the University. Students are advised that changing their program of study from this major to another major, after the first year, can extend the time until graduation by a semester or more. Total Minimum Credit Hours: 124
Course credits required (due to Placement Testing results) cannot be used to satisfy the School of Business requirements. Each course used to satisfy the Marketing concentration and restricted elective requirements must be completed with a minimum grade of “C.” Unrestricted electives may be selected from among all courses offered by the University. Unrestricted non-business electives must be selected from among courses in areas other than business. In both instances, students must obtain prior written approval. Key to symbols used: | Distribution of Hours | | * Core Curriculum Courses - 54 | | + Common Body of Knowledge Required Courses - 40 | | = Marketing Required Courses - 18 | | # Marketing Electives - 6 | | & Unrestricted Electives - 6 | Marketing Electives
The two marketing electives may be selected from among the following courses: |
Return to: School of Business
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