Concentration in Marketing

The concentration in Marketing gives students the toolbox and analytical skills to operate effectively in an increasingly dynamic marketplace. Students will be prepared for the immediate application of progressive techniques within marketing that utilizes new technology and digital capabilities while strengthening foundational marketing principles. Students should choose any three courses (9 hours) from the list below to complete the concentration requirements.

• MKTG 5600 - Professional Selling and Sales Management (3) 
• MKTG 5700 - Healthcare Marketing (3) 
• MKTG 5800 - Customer Relationship Management (3) 
• MKTG 5900 - Special Topics and Trends in Marketing (1-3)  
• MKT 5950 - Marketing Capstone (3)