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May 20, 2025
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Undergraduate Course Catalog 2024-2025
Business Administration, Marketing Concentration, B.B.A.
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 Return to: School of Business
Angela K. Miles, Chair
Telephone: (919) 530-5009
Office: 210 School of Business Building
The Bachelor of Business Administration (B.B.A.) degree program with a concentration in Marketing is devoted to an intensive coverage of those activities related to the delivery of goods and services from the producing organization to the end user. The Marketing concentration represents an ideal preparation for professional positions in selling, purchasing, procurement, promotion, and physical distribution. Opportunities for careers in marketing include commercial banks, non-profit institutions, and retailing organizations.
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1. 120 Credit Hours:
- Complete a minimum cumulative grade point average of 2.0 for all course work completed at North Carolina Central University
- Complete prerequisite courses with a grade of “C” or better
2. General Education Requirement:
I. Communication Skills (9 credit hours)
II. Mathematics and Science (9-11 credit hours)
III. Social Sciences (12 credit hours)
IV. Arts and Humanities (6 credit hours)
V. Health and Wellness (4 credit hours)
VI. Social and Career Enhancement/Development (2 credit hours)
Non-departmental requirements:
Departmental requirements:
Major Core Requirements: All candidates for the Bachelor of Business Administration (B.B.A) degree are required to satisfactorily complete the Core Business Requirements with a minimum grade point average of 2.0 and with no more than two courses with a grade of “D.” Major Requirements:
Complete each prescribed course of the major or concentration and departmental electives requirements with a grade of “C” or better; 4. Concentration Requirements
5. Additional Requirements
4 Unrestricted Electives (12) Program Notes:
Each course used to satisfy the unrestricted electives may be selected from among all the courses offered by the University. Students must obtain prior written approval. Four- Year Curriculum Plan
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Return to: School of Business
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