Nov 27, 2024  
University Undergraduate Catalog 2018-2019 
    
University Undergraduate Catalog 2018-2019 [ARCHIVED CATALOG]

MSCM 3440 - Media Business: Advertising, Sales & Marketing (3)


Prerequisites: MSCM 2400 , MSCM 2440 . This course provides students with the ability to identify, define and perform basic techniques, procedures and operations of sales and marketing within the communications field, with particular emphasis on radio and TV.


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