Nov 21, 2024  
University Undergraduate Catalog 2018-2019 
    
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University Undergraduate Catalog 2018-2019 [ARCHIVED CATALOG]

HADM 4200 - Hospitality Marketing (3)

Prerequisites: ECON 2100  .All prerequisite courses must be completed with a grade of “C” or better. An overview of service marketing as applied to the hospitality industry, including but not limited to: unique attributes of service marketing, consumer orientation, understanding consumers and consumer behavior, market segmentation principles, target marketing, product planning, promotion planning, market research, and competitor analysis. All prerequisite courses must be completed with a grade of “C” or better.


Click here for the Fall 2024 Class Schedule