Prerequisites: MKT 3210. This is a study of business-to-business marketing and is a study of materials, equipment, supplies, and technologies for manufacturers, other business firms, and institutions that use purchased goods in further production. All prerequisite courses must be completed with a grade of “C” or better.
Prerequisites: MKT 3210. This course covers the planning and organizing for international marketing operations. It identifies the differences in market arrangements and the differences in the legal, cultural, and economic factors in several countries. All prerequisite courses must be completed with a grade of “C” or better.
. This course examines research methods and procedures for the conduct of studies leading to marketing decisions. Techniques of gathering and analyzing data related to advertising, sales, pricing, product, and distribution. Actual participation in the conduct of research studies in these areas will also be provided. All prerequisite courses must be completed with a grade of “C” or better.
Prerequisites: MKT 3350 This course will allow students to both uncover and study current marketing problems. Emphasis will be upon the topics of interest as defined by the individual marketing student. All prerequisite courses must be completed with a grade of “C” or better.
(Fall semester only.) Introduces students to basic Army operations; includes team building, map reading, first aid, confidence training, rifle marksmanship, drill and ceremonies, Army doctrine and small unit tactics. Must be repeated with each fall semester course. Instructor: Staff.
(Spring semester only.) Introduces students to basic Army operations; includes team building, map reading, first aid, confidence training, rifle marksmanship, drill and ceremonies, Army doctrine and small unit tactics. Must be repeated with each spring semester course. Instructor: Staff.
MSC 0011 - Fundamentals of Leadership and Personal Development (2)
This course is designed to inspire an interest in the principles and practices of leadership and to explore how these high-impact principles and practices might be applied at NCCU, in the military, and to the civilian world of work. The course will explore topics such as values-based behavior (courage, trust, and ethics), leadership and management, power and authority, individual motivation, cohesion, team and group effectiveness, and crisis leadership. Laboratory required for ROTC cadets. Half course. Instructor: Staff.
MSC 0012 - Applied Leadership Theory and Principles (2)
Develop your ability to be an effective leader and manager through exposure to leadership and developmental theories, principles, and practices by building on concepts learned in MSC 0011. Students will practice leadership fundamentals such as problem-solving and presentation skills, and develop an appreciation of the historical and cultural complexity of the environment in which military officers apply leadership techniques. Laboratory required for ROTC cadets. Half course. Instructor: Staff.
Explore the theory and practical application of group dynamics, team building, and innovative leadership in both civilian and military contexts. Students will participate in practical application of personal motivation and team building through planning, executing, and assessing team exercises. Builds on concepts taught in MSC 0011 and MSC 0012. Laboratory required for ROTC cadets. Instructor: Staff.
Apply adaptive leadership concepts and team building theory to the practical challenges of leading tactical teams in a complex contemporary environment. This course is designed to prepare students for more detailed study of small unit tactics, specific skill development includes terrain analysis, patrolling and operations orders. Builds on concepts taught in MSC 0051. Laboratory required for ROTC cadets. Instructor: Staff.
Prerequisites: Completion of first two years of ROTC or prior military experience. Study, practice, and evaluate adaptive leadership skills in the context of squad tactical operations. This course will focus on developing cadets’ tactical leadership abilities in preparation for ROTC’s summer Leadership Development and Assessment Course (LDAC). Laboratory required. Consent of instructor required. Instructor: Staff.
MSC 0114 - Tactics, Techniques, and Procedures for Military Leaders (3)
Prerequisites: MSC 0113. Use of increasingly intense situational leadership challenges to build cadet awareness and skills in leading tactical operations up to platoon level. Aspects of combat, stability, and support operations. Conduct military briefings and develop proficiency in garrison operations orders. Focus on developing skills in decision-making, persuading, and motivating team members. Cadets will be evaluated as leaders in preparation for ROTC summer Leader Development Assessment Course (LDAC). Laboratory required. Consent of instructor required.
Prerequisites: MSC 0113 and MSC 0114. Development of cadet proficiency in planning, executing, and assessing complex operations, functioning as a member of a staff, and providing performance feedback to subordinates. Emphasis will be placed on assessing risk, making ethical decisions, leading fellow ROTC cadets, identifying responsibilities of key staff, coordinating staff roles, and using situational opportunities to teach, train, and develop subordinates. Study of military justice and personnel processes in preparation for transition to the Army. Laboratory required. Consent of instructor required. Instructor: Staff.
MSC 0152 - Military Leadership in a Complex World (3)
Prerequisites: MSC 0151. The dynamics of leading in the complex situations of current military operations. Differences in customs and courtesies, military law, principles of war, and rules of engagement in the face of international terrorism. Topics of special emphasis include aspects of interacting with non-government organizations, civilians on the battlefield and host nation support. Laboratory required. Consent of instructor required. Instructor: Staff.
Individual study under the supervision of a faculty member. Written consent of instructor and director of undergraduate studies required. Instructor: Staff.
(Fall, Spring) The study and practice of informative and persuasive public communication with attention to organization of ideas, oral effectiveness, and speech analysis.
MSCM 2400 - Introduction to Mass Communication: Structure and Social Impact (3)
Prerequisites: ENG 1210. (Fall, Spring) Introduction to the role of mass communication in society and to the structure, function, and social impact of the communications media. Extensive discussion of media institutions, theories, practices, professional fields ,and effects on society, groups, and individuals.
Prerequisites: ENG 1210. Examines patterns used by media to help shape public perception and the relationship between the media and other U.S. and international social systems and analyzes mass media products and explore the role of media in the construction of concepts of race, gender, class, religion, sexuality, and ability.
Provides students an opportunity to develop and master broadcast performance skills; includes radio and television on-air evaluation, self analysis, articulation, pronunciation and trends in the industry.
Prerequisites: ENG 1210. (Fall, Spring) Examination of the mass media in relation to social institutions, public opinion, and government. Includes issues such as media violence, socialization, and entertainment.
MSCM 2440 - Reporting and Writing for Mass Media (3)
Prerequisites: ENG 1210. (Fall, Spring) A study of the techniques and tools for gathering and reporting the news, and an introduction to news writing with emphasis on the organization and development of news stories.
Prerequisites: ENG 1210. Provides a historical overview of the contributions women have made to various areas of communication including, but not limited to mass communication, health communication, sports journalism, and media ownership.
MSCM 2460 - Mass Media and American Popular Culture (3)
Prerequisites: ENG 1210. Exploration of the relationship between mass media and popular culture; introduction to techniques of media analysis and consideration of the aesthetics of such cultural artifacts as best-selling fiction and television comedies.
Prerequisites: ENG 1210, MSCM 2400. (Spring) An examination of the portrayal of minorities in the mass media with emphasis on African Americans, Hispanics, Native Americans and Asian Americans. Also focuses on the history of the minority media and the ways minority groups have produced media to meet their needs.
Prerequisites: ENG 1210, MSCM 2400. A survey of developing telecommunication systems and technologies, such as optical/digital technologies and how they affect traditional electronic media and society. Explores the social practices and communicatory processes that new technologies encourage and subvert.
Prerequisites: ENG 1210. An introduction to feature film screenwriting. Explores the basic theory and formal aspects of story structure, character development, use of conflict, scene writing, dialogue and screenplay formatting.
Prerequisites: MSCM 2400 and Permission of Instructor A course in sports media production. Provides hand-on experience and training to assist the University’s Athletics department with behind-the-scenes work to produce media products for various home sporting contest.
MSCM 2590 - Public Relations Theory and Practice (3)
Prerequisites: MSCM 2400. (Fall, Spring) Public Relations Theory and Practice provides an overview of the public relations profession from its historic beginnings to its contemporary role in society. The course provides a foundation for the public relations concentration by exploring its definitions, history, theories, principles, strategic planning, management practices, and career possibilities.
Prerequisites: ENG 1210, MSCM 1250. Explores the ways in which elements of the media socially reproduce prejudice and misperceptions against black women in television, film, music, news and advertising and the ways in which they have resisted these representations.
MSCM 3440 - Media Business: Advertising, Sales & Marketing (3)
Prerequisites: MSCM 2400, MSCM 2440. This course provides students with the ability to identify, define and perform basic techniques, procedures and operations of sales and marketing within the communications field, with particular emphasis on radio and TV.
Prerequisites: ENG 1210. Examination of the emergence of the free press, including the African American press and the development of mass media in the United States. Study of the technical, cultural, political and economic forces that have shaped mass media in our society.
Prerequisites: ENG 1210. An exploration of issues and implications of international information flow and of the uses of media (radio, television, film, Internet, etc.) and press systems.
. This writing-intensive course will consider journalism as literature. We will study important literary journalists from the 18th to the 21st centuries, including Daniel Defoe, Mark Twain, Stephen Crane, Jack London, James Weldon Johnson, Lillian Ross, Truman Capote, Tom Wolfe, George Orwell Jimmy Breslin, John McPhee, James Agee, John Simon, Dave Eggers, Yoskiko Sakurai, Colson Whitehead, Mugabo Rwiliriza and Kouross Esmaeli. Students (Fall, Spring)
Prerequisites: ENG 1210, MSCM 2400. (Spring) Introduction to the visual and technical aspects of 35mm and digital photojournalism. Practical experience in photographing general news events, sports, features, and other standard newspaper subjects.
Prerequisites: ENG 1210, MSCM 2440. (Fall) Practice in gathering and writing news for the mass media with particular emphasis on developing the student’s news judgment and writing skills. Attention to detailed reporting and interpretation, field assignments, team reporting, and computer-assisted reporting.
Prerequisites: ENG 1210, MSCM 2440. (Fall, Spring) A study of the tools and techniques of modern editing with emphasis on the editor’s role in a desktop publishing environment. Designed to provide experience with every stage of the copy flow from copy editing to final production. Includes units on media law and ethics.
Prerequisites: ENG 1210, MSCM 2440. (Spring) Introduction to graphic design techniques in newsletters, magazines, and newspapers. The focus of the course is to practice skills necessary for layouts and graphics from conception to finished product using desktop publishing and photo editing software.
MSCM 3540 - Feature Writing for Newspapers and Magazines (3)
Prerequisites: ENG 1210, MSCM 2440. (Spring) Practice in researching, developing, organizing, writing feature articles for newspapers and magazines as well as analysis of style and trends in newspaper and magazine feature stories.
Prerequisites: ENG 1210, MSCM 2400. (Fall, Spring) Introduction to writing news and public affairs copy for broadcast media, public service announcements, radio and television commercials, broadcast continuity, and dramatic programs.
Prerequisites: ENG 1210, MSCM 3560. (Fall, Spring) Introduction to the basic principles of audio production, including the operation of studio equipment and the writing, producing, and presenting of programs.
Prerequisites: ENG 1210, MSCM 3560. (Fall, Spring) Introduction to the fundamentals of small-systems video production. A study of the basic techniques of television studio and field production. Topics include camera use, lighting, sound in television production, producing, directing, and editing.
Prerequisites: MSCM 2585 or permission of Instructor An advanced course in sports media production. Provides hands-on experience and continued training to assist the University’s athletics department with behind-the-scenes work to produce media products for various home sporting contests.
Prerequisites: ENG 1210, MSCM 2440. (Fall) Study of the theory and practice of public relations. Analysis of public relations as a communication function of organizations.
MSCM 3595 - Public Relations Writing & Publications (3)
Prerequisites: MSCM 2400, MSCM 2440. (Fall, Spring) Public Relations Writing & Publications provides an emphasis on external communications. Students will be able to create public relations strategies and plans for a variety of types of organizations. They will produce press releases and brochures, assemble media kits, develop PSAs, design displays and choose media strategies to match campaign objectives applying fundamental techniques used by public relations professionals.
Prerequisites: MSCM 2400. Approval by a faculty committee and a minimum grade point average of 2.6 overall are also required. (Fall, Spring, Summer) A guided internship in the mass media that will give students experience needed for career planning and development. May be repeated for up to 9 credit hours.
MSCM 3660 - Special Topics in Mass Communication (3)
Prerequisites: MSCM 2400. Special Topics in Mass Communication allows for in-depth study of emerging topics and trends in mass communication. Topics will vary each semester depending on the instructor and changes in the news or entertainment media landscape. It is designed to address the emerging issues related to the discipline. Course maybe taken 3 times for credit when the topic varies.
MSCM 4591 - Public Relations Cases and Campaigns (3)
Prerequisites: MSCM 2400, MSCM 2440, MSCM 2590. Students will learn the techniques to critically analyze public relations cases using theories and practices learned in prior courses. They will then apply the public relations process to design a communication campaign employing research, planning, implementation and evaluation.
MSCM 4600 - Mass Communication Theory and Research (3)
Prerequisites: ENG 1210, MSCM 2400, MSCM 2430. (Fall, Spring) A study of the development and scope of mass communication theory. Analysis of social/behavioral and critical/cultural approaches to mass communication theory. Study of the use and analysis of research in mass communication.
Prerequisites: MSCM 2400. An examination of major legal issues facing media practitioners, including press freedom, censorship, libel, invasion of privacy, access to information, copyright protection, and emerging legal issues related to online communication and an exploration interlocking technological, economic, political and social forces that shape communication law.
Prerequisites: ENG 1210, MSCM 2400. (Fall, Spring) A study of legal and ethical issues relating to the practice of mass communication; study of constitutional guarantees, freedom and responsibility of the press, libel law, rights of privacy, professional standards, and industry self-regulation.
A survey of moral and ethical issues confronting media professional in the course of carrying out their duties and responsibilities. Primary research and discussion on ethical problems and issues in Mass Communication within a framework of basic theories and functions of the media. (Fall, Spring)
Prerequisites: ENG 1210, MSCM 2400, MSCM 2440. (Fall, Spring) Guided on-the-job training with on-campus media and organizations. Choice of workplace depends on concentration.
Prerequisites: ENG 1210, MSCM 2400, MSCM 3570. (Fall, odd years) Advanced analysis and application of the principles and methods of audio production with emphasis on studio technique.
Prerequisites: ENG 1210, MSCM 2400, MSCM 3580. (Fall, even years) Advanced analysis and application of the principles and methods of video production with emphasis on creative and technical skills required for preparing media programs. A hands-on, project-based approach to video production offering basic instruction in digital video production and editing.
Prerequisites: ENG 1210, MSCM 2440, MSCM 3580. (Fall, even years) Application of video and computer technology in training, employee relations, public relations, and other non-broadcast applications.
Prerequisites: ENG 1210, MSCM 2400 and MSCM 3560. Workshop in the production of audio and/or video nonfiction or documentary projects. The course focuses on narrative, representational, and aesthetic strategies of documentary production. Students produce a documentary (individually or in small groups) and complete workshop projects that provide experience in conceptualization and project development.
Prerequisites: ENG 1210, MSCM 2440. (Spring) An advanced study of reporting on public issues with emphasis on government, the courts and public agencies and special problems such as race relations, ecology, welfare and tax reform, minority rights, and consumerism. Attention to detailed reporting and interpretation.
Prerequisites: ENG 1210, MSCM 2440 and permission of the instructor. (Fall, Spring) A minimum grade point average of 3.0 in English courses and 2.6 overall are also required. A specialized critical and detailed study of problems in mass communication.
Prerequisites: ENG 1210, MSCM 2400, MSCM 2440. A study of management of media organizations, especially small daily and weekly newspapers, including an analysis of problems of the African American press and electronic media. Attention to community relations and public service issues.
Prerequisites: ENG 1210, MSCM 2400, MSCM 3600. (Fall, Spring) Approval by a faculty committee and a minimum grade point average of 3.0 in English courses and 2.6 overall are also required. A guided internship in the mass media that will give students experience needed for career planning and development.
Examines the cultural phenomenon of Hip Hop through its history, development, communication style, dance form, music, and artistic process. Throughout the course students will explore the dynamics of race, gender, youth, and class. The course will employ various sources for analysis and information including: videos, commercials, movies, songs, and other multimedia sources.
A study of basic terminology, scales, intervals, sight-singing, and ear training. Required of all music majors and minors unless exempted by examination.
MUSL 1080 - Intermediate Secondary Class Piano II (1)
Prerequisites: MUSL 1070 with a grade of “C” or higher. A continuation of MUSL 1070. Required of all music students who have not passed the proficiency examination.
MUSL 1200 - Women Musicians in Global Contexts (3)
Students will learn how individual women present themselves within their own cultures, understand how the act of singing embodies dynamics of representation, power, agency, activism, and risk-taking. They will then apply the information in these narratives to examine how other women around the world use music to express identity and empowerment.
MUSL 1210 - Women Musicians in Global Contexts (3)
Students will learn how individual women present themselves within their own cultures, understand how the act of singing embodies dynamics of representation, power, agency, activism, and risk-taking. They will then apply the information in these narratives to examine how other women around the world use music to express identity and empowerment.
Prerequisites: MUSL 1010 or the equivalent, with a grade of “C” or higher. A study of diatonic harmony: triads, dominant seventh chords, inversions, and chord progressions.
Fundamentals of singing for voice majors and non-majors with emphasis on tone production, diction and interpretation, and a survey of literature for the solo voice with emphasis on performance.
Prerequisites: lecture hours and laboratory hour per week This course is a General Education Curriculum survey of the history and development of Rock music in the United States, with special focus on the music and musical influences of African Americans.
Prerequisites: Lecture hours and laboratory hours per week An online General Education Curriculum survey of the music and musical cultures of African, Latin America, the Caribbean, Asia, North American Natives, and American Jazz.
Examines through its artistic format, Opera, Oratorio, and Cantata from the Baroque to Contemporary periods. The musical scores are specifically chosen to enhance sight reading and research of historical classification and artistic relevance of subject matter. This course can be re-taken for additional credit.