Jan 19, 2020  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog

MSCM 2590 - Public Relations Theory and Practice (3)


Prerequisites: MSCM 2400 . (Fall, Spring) Public Relations Theory and Practice provides an overview of the public relations profession from its historic beginnings to its contemporary role in society.  The course provides a foundation for the public relations concentration by exploring its definitions, history, theories, principles, strategic planning, management practices, and career possibilities.


Click here for the Fall 2019 Class Schedule