MSCM 2590 - Public Relations Theory and Practice (3)
Prerequisites: MSCM 2400 . (Fall, Spring) Public Relations Theory and Practice provides an overview of the public relations profession from its historic beginnings to its contemporary role in society. The course provides a foundation for the public relations concentration by exploring its definitions, history, theories, principles, strategic planning, management practices, and career possibilities.
Click here for the Fall 2019 Class Schedule