Oct 20, 2019  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog

RECR 3700 - Marketing and Public Relations (3)


Pre- or Co-requisite: RECR 2300   A study and application of fundamental marketing and promotional concepts related to Recreation and Sport.  Topics include the historical development of Recreation and Sport marketing, marketing goals and objectives, identification of target markets, the 4 P’s of marketing (marketing mix), public relations, market segmentation, market research, Recreation and Sport as a product, evaluation techniques and consumer markets.


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