Oct 18, 2018  
University Undergraduate Catalog 2018-2019 
    
University Undergraduate Catalog 2018-2019

MKT 4050 - Professional Selling (3)


Prerequisites: MKT 3210   To expose students to personal selling strategies and tactic. The sales process is examined,with particular emphasis on relationship selling,planning, and delivery of sales presentations, and trust-building techniques. The roles of professional salesperson within their organizations and in the economic system are investigated; the dimensions of sales careers are reviewed.


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