Nov 15, 2019  
University Undergraduate Catalog 2018-2019 
    
University Undergraduate Catalog 2018-2019 [ARCHIVED CATALOG]

RECR 3700 - Marketing and Public Relations (3)


Pre- or Co-requisite: RECR 2300   A study and application of fundamental marketing and promotional concepts related to Recreation and Sport.  Topics include the historical development of Recreation and Sport marketing, marketing goals and objectives, identification of target markets, the 4 P’s of marketing (marketing mix), public relations, market segmentation, market research, Recreation and Sport as a product, evaluation techniques and consumer markets.


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