Sep 26, 2022  
University Undergraduate Catalog 2018-2019 
University Undergraduate Catalog 2018-2019 [ARCHIVED CATALOG]

MKT 4650 - Marketing Research (3)

Prerequisites: MKT 3210  and   . This course examines research methods and procedures for the conduct of studies leading to marketing decisions. Techniques of gathering and analyzing data related to advertising, sales, pricing, product, and distribution. Actual participation in the conduct of research studies in these areas will also be provided. All prerequisite courses must be completed with a grade of “C” or better.

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