MKT 5873 - Multinational Marketing (3)
Prerequisites: MKT 5570 . This course introduces the student to global marketing concepts and strategies. It examines problems of performing various marketing functions in other countries. Emphasis is on understanding the different cultural, economic, political, social and legal environments in which a firm’s product might be marketed in global settings and to formulate strategies for such markets.
Click here for the Fall 2019 Class Schedule