Jan 19, 2020  
Graduate School Course Catalog 2018-2019 
    
Graduate School Course Catalog 2018-2019 [ARCHIVED CATALOG]

MKT 5873 - Multinational Marketing (3)


Prerequisites: MKT 5570 . This course introduces the student to global marketing concepts and strategies. It examines problems of performing various marketing functions in other countries. Emphasis is on understanding the different cultural, economic, political, social and legal environments in which a firm’s product might be marketed in global settings and to formulate strategies for such markets.


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