MKT 5570 - Marketing Strategy (3)
The focus of this course is strategic marketing analysis and marketing planning. Students will study the components and construction of a strategic marketing plan, and they will learn to analyze complex marketing situations/decisions. Current cases will be used. Also, this course reviews trends in marketing including the integration of marketing communications, customer relationship management, global markets, the impact of e-commerce and the expanding organizational role of marketing.
Click here for the Fall 2019 Class Schedule