Dec 10, 2019  
Graduate School Course Catalog 2018-2019 
    
Graduate School Course Catalog 2018-2019 [ARCHIVED CATALOG]

MKT 5570 - Marketing Strategy (3)


The focus of this course is strategic marketing analysis and marketing planning. Students will study the components and construction of a strategic marketing plan, and they will learn to analyze complex marketing situations/decisions. Current cases will be used. Also, this course reviews trends in marketing including the integration of marketing communications, customer relationship management, global markets, the impact of e-commerce and the expanding organizational role of marketing.


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