Nov 21, 2024  
University Undergraduate Catalog 2015-2016 
    
University Undergraduate Catalog 2015-2016 [ARCHIVED CATALOG]

Mass Communication, Public Relations Concentration, B.A.


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Curriculum Requirements


  1. Complete a minimum of 124 semester hours with a cumulative grade point average of 2.0 or better.
  2. The last 30 hours must be completed at NCCU.
  3. Students must also complete requirements in Mass Communication (MSCM) courses with a minimum GPA of 2.0.
  4. Students must earn grades of C or better in the following courses:  ENG 1110 , ENG 1210 , ENG 1500 , MSCM 1250  or MSCM 2200 , MSCM 2400  and MSCM 2440  in order to register for courses for which these courses are prerequisites.

1. General Education Requirement:


  1. Freshman and sophomore years:  complete the General Education Curriculum  in the Arts and Sciences Program as detailed elsewhere in this catalog.
  2. ENG 1110  and ENG 1210  must be completed with a grade of C or better.
  3. Mass Communication majors must take MSCM 1250  or MSCM 2200  to meet the “speaking intensive” requirement of the General Education Curriculum.

3. Four courses:


  • MSCM 2590 - Public Relations Theory and Practice (3)

  • MSCM 3440 - Media Business:  Advertising, Sales and Marketing (3)
  • MSCM 3595 - Public Relations Writing and Publications (3)
  • MSCM 4591 - Public Relations Cases and Campaigns (3)

Four-Year Curriculum Plan in Mass Communication, Public Relations Concentration


(Effective Fall 2008)

For key to symbols used, please see ‘key’ below.

Freshman Year


Sophomore Year


Fall Semester


Spring Semester


Junior Year


Fall Semester


Spring Semester


  • ^^  
  • ^^^ MSCM 3440 - Media Business:  Advertising, Sales and Marketing (3)

  • ^^^ MSCM Elective (3)
  • General Elective (3)
  • General Elective (3)

Senior Year


Fall Semester


Spring Semester


  • ^^^ MSCM 4591 - Public Relations Cases and Campaigns (3)
  • General Elective (3)
  • General Elective (3)
  • General Elective (3)
  • General Elective (1-3)

Total Minimum Credit Hours: 124


Keys to symbols used:

Distribution of Hours:

  • * GEC Requirements - 39
  • ^^ Mass Communication Core Courses - 30
  • ^^^ Communication Studies Concentration Electives - 18
  • Minor of General Electives - 37
  • ** Based on Placement Results

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