Concentration in Marketing

Foundation Courses

The foundation courses consist of twelve (12) hours of graduate-level courses - four 3 credit hour courses.  The foundation courses should be completed with a cumulative grade point average of at least 3.0.  Some or all the foundation courses may be waived for students with appropriate prior course work. The following comprise the foundation courses:

• BUSG 5100 - Essentials of Marketing and Management for MBA (3)
• ECON 5015 - Survey of Economics for MBA (3)
• STQM 5050 - Foundation of Quantitative Methods (3)
• FIN 5050 - Foundation of Finance and Accounting (3)

MBA Core - 24 hours

The core courses are the heart of the MBA program. They focus on organizational decision making, behavioral factors impacting decision making, and the environment in which the organization functions. The graduate management core is composed of the following courses:

• ACCT 5510 - Managerial Accounting (3)
• CIS 5520 - Management Information Systems (3)
• DSC 5200 - Managerial Statistics (3)
• DSC 5530 - Productions and Systems Management (3)
• ECON 5540 - Economic Analysis (3)
• FIN 5550 - Financial Policies (3)
• MGT 5560 - Behavioral and Management Theory and Analysis (3)
• MKT 5570 - Marketing Strategy (3)

MBA Capstone

• MGT 5565 - Management Strategy and Policy Analysis (3)  

Marketing (9 hours required)

The Marketing concentration equips students with a powerful blend of strategic insight, digital fluency, and customer-centric thinking to succeed in today’s fast-paced, tech-driven marketplace. Students gain hands-on experience in areas such as professional selling, healthcare marketing, customer relationship management, and emerging marketing trends - all culminating in a capstone that connects theory to real-world application. This concentration not only sharpens students’ analytical and creative skills but also prepares them to lead innovative campaigns, manage client relationships, and respond to shifting consumer behavior with confidence.

• MKTG 5600 - Professional Selling and Sales Management (3)
• MKTG 5700 - Healthcare Marketing (3)
• MKTG 5800 - Customer Relationship Management (3)
• MKTG 5900 - Special Topics and Trends in Marketing (1-3)
• MKT 5950 - Marketing Capstone (3)