Mass Communication, Public Relations Concentration, B.A.

Curriculum Requirements

The Public Relations concentration prepares students for careers as specialists who promote people and organizations.  Students will learn how to understand the attitudes and values of the institutions they work with in order to achieve institutional communication goals.  They will develop strong written communication skills and technology experience that includes research, graphic design, online and traditional publishing, and social media.  The concentration also emphasizes critical and creative thinking and ethics in decision-making.

1. 120 Semester Hours:

Complete a minimum of 120 semester hours with a cumulative grade point average of 2.0 or better in the major and cumulative. The last 30 hours must be completed at NCCU. Students must earn grades of C or better in ENG 1110 , ENG 1210 , and all major courses.

2. General Education Requirement:

Freshman and sophomore years: complete General Education Curriculum  required by the university as detailed on the four-year course of study. Students must have a “C” or better in ENG 1110  and ENG 1210 .

3. Program Requirements:

4. Concentration Requirements

• MSCM 2590 - Public Relations Theory and Practice (3)
• MSCM 3440 - Media Business: Advertising, Sales & Marketing (3)
• MSCM 3595 - Public Relations Writing & Publications (3)
• MSCM 4591 - Public Relations Cases and Campaigns (3)

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• Two MSCM Electives:

  Any non-required Mass Communication course at the 2000 level or above, as well as ENG 2105 , ENG 2720 , ENG 3700 , ENG 3800 , and ENG 3900 .

5. Additional Requirements

Program Notes:

Four- Year Curriculum Plan