Dec 04, 2024  
University Undergraduate Catalog 2017-2018 
    
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University Undergraduate Catalog 2017-2018 [ARCHIVED CATALOG]

MSCM 3595 - Public Relations Writing & Publications (3)

Prerequisites: MSCM 2400 , MSCM 2440 . (Fall, Spring) Public Relations Writing & Publications provides an emphasis on external communications.  Students will be able to create public relations strategies and plans for a variety of types of organizations.  They will produce press releases and brochures, assemble media kits, develop PSAs, design displays and choose media strategies to match campaign objectives applying fundamental techniques used by public relations professionals.


Click here for the Fall 2024 Class Schedule