Dec 04, 2024  
University Undergraduate Catalog 2017-2018 
    
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University Undergraduate Catalog 2017-2018 [ARCHIVED CATALOG]

MSCM 2590 - Public Relations Theory and Practice (3)

Prerequisites: MSCM 2400 . (Fall, Spring) Public Relations Theory and Practice provides an overview of the public relations profession from its historic beginnings to its contemporary role in society.  The course provides a foundation for the public relations concentration by exploring its definitions, history, theories, principles, strategic planning, management practices, and career possibilities.


Click here for the Fall 2024 Class Schedule