Nov 23, 2024  
University Undergraduate Catalog 2017-2018 
    
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University Undergraduate Catalog 2017-2018 [ARCHIVED CATALOG]

RECR 3700 - Marketing for Recreation and Sport Services (3)

Pre- or Co-requisite:   A study and application of fundamental marketing and promotional concepts related to Recreation and Sport.  Topics include the historical development of Recreation and Sport marketing, marketing goals and objectives, identification of target markets, the 4 P’s of marketing (marketing mix), public relations, market segmentation, market research, Recreation and Sport as a product, evaluation techniques and consumer markets.


Click here for the Fall 2024 Class Schedule