University Undergraduate Catalog 2017-2018 [ARCHIVED CATALOG]
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HADM 4010 - Entrepreneurship in Hospitality and Tourism (3)
This course introduces students to the basic principles of entrepreneurship and franchising opportunities in the hospitality and tourism industry. Emphasis will be on selecting a franchise or development of a start-up business. Various franchised hospitality businesses will be analyzed for marketing effectiveness and financial performance. All prerequisite courses must be completed with a grade of “C” or better.
Click here for the Fall 2024 Class Schedule
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