Jun 17, 2024  
University Undergraduate Catalog 2015-2016 
    
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University Undergraduate Catalog 2015-2016 [ARCHIVED CATALOG]

HADM 4200 - Hospitality Sales and Marketing (3)

Prerequisites: HADM 1100 , HADM 2900 , HADM 3500 . An overview of service marketing as applied to the hospitality industry, including but not limited to: unique attributes of service marketing, consumer orientation, understanding consumers and consumer behavior, market segmentation principles, target marketing, product planning, promotion planning, market research, and competitor analysis. All prerequisite courses must be completed with a grade of “C” or better.


Click here for the Fall 2024 Class Schedule