Nov 23, 2024  
Graduate School Course Catalog 2024-2025 
    
  Catalog Home
  Letter from the Chancellor
  2024-2025 Academic Calendar
  The University of North Carolina System
  North Carolina Central University
  General Information
  Policies and Procedures
  The School of Graduate Studies
  College of Arts, Social Sciences and Humanities
  College of Health and Science
  School of Business
  School of Education
  School of Law
  School of Library and Information Sciences
  School of Graduate Studies
  PROGRAMS
  Course Descriptions
  APPENDIX
HELP
Graduate School Course Catalog 2024-2025

HADG 5200 - Hospitality Service Marketing (3)

Prerequisites: MKT 5570  -  Marketing Strategy . This course will include complete coverage of important marketing concepts and how they apply to tourism and hospitality industries. Concepts include the development of a marketing strategy, understanding consumer behavior, marketing research, and digital marketing, marketing ethics, and internal marketing are also covered. Numerous international examples will be used to show how tourism and hospitality marketing theory is applied in practice.


Click here for the Fall 2024 Class Schedule