May 21, 2024  
Undergraduate Course Catalog 2023-2024 
    
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Undergraduate Course Catalog 2023-2024

RECR 3700 - Marketing and Public Relations (3)

Pre- or Co-requisite: RECR 2300   A study and application of fundamental marketing and promotional concepts related to Recreation and Sport.  Topics include the historical development of Recreation and Sport marketing, marketing goals and objectives, identification of target markets, the 4 P’s of marketing (marketing mix), public relations, market segmentation, market research, Recreation and Sport as a product, evaluation techniques and consumer markets.


Click here for the Spring 2022 Class Schedule