Nov 12, 2024  
2022-2023 Undergraduate Course Catalog 
    
  Catalog Home
  Letter from the Chancellor
  The University of North Carolina System
  North Carolina Central University
  Administration and Faculty
  Undergraduate Admissions
  Office of Transfer Services
  Scholarships and Student Aid (SSA)
  Finances
  Division of Student Affairs
  Academic Programs and Institutes
  Standard and Official Class Times
  The University College
  National Student Exchange Program
  Office of Extended Studies
  General Education Curriculum
  Credit Hour Policy
  Undergraduate Academic Regulations
  Transfer of Undergraduate Credit Regulation
  Standard and Official Class Times
  Processes to Order an Official NCCU Transcript
  College of Arts, Social Sciences, and Humanities
  College of Health and Science
  School of Business
  School of Education
  Course Descriptions
  APPENDIX
HELP
2022-2023 Undergraduate Course Catalog [ARCHIVED CATALOG]

MSCM 3440 - Media Business: Advertising, Sales & Marketing (3)

Prerequisites: MSCM 2400 , MSCM 2440 . This course provides students with the ability to identify, define and perform basic techniques, procedures and operations of sales and marketing within the communications field, with particular emphasis on radio and TV.


Click here for the Fall 2024 Class Schedule