Nov 24, 2024  
2019-2020 Undergraduate Catalog 
    
  Catalog Home
  Letter from the Chancellor
  The University of North Carolina System
  North Carolina Central University
  Undergraduate Admissions
  Office of Transfer Services
  Scholarships and Student Aid (SSA)
  Finances
  Division of Student Affairs
  Undergraduate Academic Regulations
  Academic Programs and Institutes
  Standard and Official Class Times
  The University College
  National Student Exchange Program
  Office of Extended Studies
  General Education Curriculum
  College of Arts and Sciences
  College of Behavioral and Social Sciences
  School of Business
  School of Education
  Administration and Faculty
  Course Descriptions
  Standard and Official Class Times
  Credit Hour Policy
  Transfer of Undergraduate Credit Regulation
  Processes to Order an Official NCCU Transcript
  APPENDIX
HELP
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

RECR 3700 - Marketing and Public Relations (3)

Pre- or Co-requisite: RECR 2300   A study and application of fundamental marketing and promotional concepts related to Recreation and Sport.  Topics include the historical development of Recreation and Sport marketing, marketing goals and objectives, identification of target markets, the 4 P’s of marketing (marketing mix), public relations, market segmentation, market research, Recreation and Sport as a product, evaluation techniques and consumer markets.


Click here for the Fall 2024 Class Schedule