Nov 24, 2024  
Graduate School Course Catalog 2017-2018 
    
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Graduate School Course Catalog 2017-2018 [ARCHIVED CATALOG]

MKT 5570 - Marketing Strategy (3)

The focus of this course is strategic marketing analysis and marketing planning. Students will study the components and construction of a strategic marketing plan, and they will learn to analyze complex marketing situations/decisions. Current cases will be used. Also, this course reviews trends in marketing including the integration of marketing communications, customer relationship management, global markets, the impact of e-commerce and the expanding organizational role of marketing.


Click here for the Fall 2024 Class Schedule