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1801 Fayetteville St. Durham NC 27707
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    North Carolina Central University
   
 
  Sep 24, 2017
 
 
    
University Undergraduate Catalog 2017-2018

Mass Communication, Public Relations Concentration, B.A.


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Curriculum Requirements


The Public Relations concentration prepares students for careers as specialists who promote people and organizations.  Students will learn how to understand the attitudes and values of the institutions they work with in order to achieve institutional communication goals.  They will develop strong written communication skills and technology experience that includes research, graphic design, online and traditional publishing, and social media.  The concentration also emphasizes critical and creative thinking and ethics in decision-making.

1. 120 Semester Hours:


Complete a minimum of 120 semester hours with a cumulative grade point average of 2.0 or better in the major and cumulative. The last 30 hours must be completed at NCCU. Students must earn grades of C or better in ENG 1110 , ENG 1210 , and all major courses.

2. General Education Requirement:


Freshman and sophomore years: complete General Education Curriculum  required by the university as detailed on the four-year course of study. Students must have a “C” or better in ENG 1110  and ENG 1210 .

3. Program Requirements:


5. Additional Requirements


Program Notes:


Four-Year Curriculum Plan in Mass Communication, Public Relations Concentration


(Effective Fall 2008)

For key to symbols used, please see ‘key’ below.

Freshman Year


Sophomore Year


Fall Semester


Spring Semester


Junior Year


Fall Semester


Spring Semester


  • ^^  MSCM 4615 - Media Ethics (3)
  • ^^^ MSCM 3440 - Media Business:  Advertising, Sales and Marketing (3)

  • ^^^ MSCM Elective (3)
  • General Elective (3)
  • General Elective (3)

Senior Year


Fall Semester


Spring Semester


  • ^^^ MSCM 4591 - Public Relations Cases and Campaigns (3)
  • General Elective (3)
  • General Elective (3)
  • General Elective (3)
  • General Elective (1-3)

Total Minimum Credit Hours: 120


Keys to symbols used:

Distribution of Hours:

  • * GEC Requirements - 39
  • ^^ Mass Communication Core Courses - 30
  • ^^^ Communication Studies Concentration Electives - 18
  • Minor of General Electives - 37
  • ** Based on Placement Results

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