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1801 Fayetteville St. Durham NC 27707
919-530-6100 | Fax: 919-530-7976

    North Carolina Central University
   
 
  Sep 20, 2017
 
 
    
University Undergraduate Catalog 2017-2018

Business Administration, Marketing Concentration, B.B.A.


Return to School of Business Return to: School of Business

Angela K. Miles, Chair
Telephone:  (919) 530-5009
Email:  akmiles@nccu.edu
Office:  208 C.T. Willis Building

The Bachelor of Business Administration (B.B.A.) degree program with a concentration in Marketing is devoted to an intensive coverage of those activities related to the delivery of goods and services from the producing organization to the end user.  The Marketing concentration represents an ideal preparation for professional positions in selling, purchasing, procurement, promotion, and physical distribution.  Opportunities for careers in marketing include commercial banks, non-profit institutions, and retailing organizations.

1. 124 Credit Hours:


  • Complete a minimum cumulative grade point average of 2.0 for all course work completed at North Carolina Central University
  • Complete prerequisite courses with a grade of “C” or better

2. General Education Requirement:


I. Communication Skills (9 credit hours)


II. Mathematics and Science (9-11 credit hours)


IV. Arts and Humanities (6 credit hours)


V. Health and Wellness (4 credit hours)


3. Program Requirements:


Non-departmental requirements:


Departmental requirements:


Major Core Requirements:

All candidates for the Bachelor of Business Administration (B.B.A) degree are required to satisfactorily complete the Core Business Requirements with a minimum grade point average of 2.0 and with no more than two courses with a grade of “D.” The following courses comprise the Core Business Requirements:

First Year Courses

CIS 1100 Business Computer Applications 

CIS 2400 Fundamentals of Information Systems 

MGT 1100 Business Orientation 

Second Year Courses

ACCT 2400 Principles of Accounting I 

ACCT 2500 Principles of Accounting II 

DSC 2000 Quantitative Methods for Business and Economics 

DSC 2010 Elementary Statistics 

MGT 3010 Career Readiness 

MGT 3400 PD II-Business Communications

Third Year Courses

MGT 3000 Organization and Management 

MKT 3210 Principles of Marketing 

DSC 3020 Statistical Analysis 

DSC 3300 Decision Sciences 

BLAW 3100 Legal Environment of Business I 

FIN 3200 Principles of Finance 

Fourth Year Courses

MGT 4740 Strategic Management 

DSC 3750 Operations Management 

Major Requirements:


Complete each prescribed course of the major or concentration and departmental electives requirements with a grade of “C” or better;

4. Concentration Requirements


5. Additional Requirements


Program Notes:


Each course used to satisfy the unrestricted electives may be selected from among all the courses offered by the University.

Students must obtain prior written approval.

Four-Year Curriculum Plan in Marketing


For key to symbols used, please see ‘key’ below.

First Year


Many courses listed in the first year of this plan are specific to this degree program and may not fulfill degree requirements for other programs at the University. Students are advised that changing their program of study from this major to another major, after the first year, can extend the time until graduation by a semester or more.

Sophomore Year


Junior Year


Senior Year


Fall Semester


Semester Hours: 15

Spring Semester


Semester Hours: 15

Total Minimum Credit Hours: 124


See academic advisor to get approved Marketing electives.

Unrestricted electives may be selected from among all courses offered by the University.  Students must obtain prior written approval.

Key to symbols used:

Distribution of Hours
* General Education Curriculum (GEC) - 42
+ Core Business Requirement - 46
= Marketing Required Courses - 18
# Marketing Electives - 6
& Unrestricted Electives - 12

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