Jun 16, 2019  
University Undergraduate Catalog 2015-2016 
University Undergraduate Catalog 2015-2016 [ARCHIVED CATALOG]

Business Administration, Marketing Concentration, B.B.A.

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The Marketing concentration is devoted to an intensive coverage of those activities related to the delivery of goods and services from the producing organization to the end user. The Marketing concentration represents an ideal preparation for professional positions in selling, purchasing, procurement, promotion, and physical distribution. Opportunities for careers in marketing include commercial banks, non-profit institutions, and retailing organizations.

The Bachelor of Business Administration (B.B.A.)degree with a concentration in Marketing requires the satisfactory completion of the specified curriculum.

Core Business Requirements

All candidates for the Bachelor of Business Administration (B.B.A.) and Hospitality and Tourism Administration degrees are required to satisfactorily complete the Core Business Requirements.  All undergraduates are required to complete the 40 semester credits as prescribed below.  With respect to the Core Business Requirements, satisfactory completion is defined as completion of the Core Business Requirements course sequence with a minimum grade point average of 2.0 and with no more than two courses with a grade of “D.”  The following courses comprise the Core Business Requirements:

Curricular Concentrations

In addition to the General Education Curriculum and the Core Business Requirements, undergraduates are required to satisfactorily complete a prescribed set of major or concentration courses.  The School of Business offers majors in Accounting, Business Administration, Computer Science and Business, and Hospitality and Tourism Administration.  The Business Administration major includes concentrations in entrepreneurship, finance, general business, management, and marketing.  Program requirements follow.

Academic Policies

Programs leading to the Bachelor of Business Administration (B.B.A.) degrees in Accounting and in Business Administration and the Bachelor of Science (B.S.) degree in Hospitality and Tourism Administration consists of the following components:

1.  General Education Curriculum ,

2.  The Core Business Requirements, and

3.  The major or concentration requirements.

Each candidate for a B.B.A. or B.S. degree must satisfy the following conditions:

(a)Be formally admitted to the School of Business;

(b)Complete at least 124 semester hours of credit;

4.  Compile a minimum cumulative grade point average of 2.0 for all coursework completed at North Carolina Central University;

5.  Complete each prescribed course of the major or concentration and departmental electives requirements with a grade of “C” or better;

6.  Complete the Core Business Requiremens with no more than six semester hours of credit with grades of “D”;

7.  Complete each prescribed mathematics course with a grade of “C” or better;

8.  Complete prerequisite courses with a grade of “C” or better; and

9.  Complete the Core Business Requirements with a minimum cumulative grade point average of 2.0.

The program leading to the Bachelor of Science (B.S.) degree in Hospitality and Tourism Administration is comprised of the Academic Policies in the previous section and the following components:  1) the General Education Curriculum and 2) the business requirements.  Each candidate for the degree must satisfy the following conditions:

1.  Complete the specified Hospitality and Tourism curriculum;

2.  Complete a minimum of 128 hours with a cumulative grade point average of at least 2.0 (the last 30 hours must be completed at NCCU);

3.  Complete 1,000 hours of work experience through internships;

4.  Complete the following courses in the business curriculum ACCT 2400 , ACCT 2500 , ECON 2200 , ECON 2100 , CIS 2400 , FIN 3200 , MGT 1100, and MGT 3000 .

5.  Complete all hospitality and tourism and business courses with a grade of “C” or better.

6.  Participate in monthly seminars, dress in business attire on professional attire days and hold membership in a hospitality professional organization.

Academic Programs

Students are required to enroll in courses at the proper level.  Courses with numbers 0-1999 are typically freshmen level courses; courses with numbers 2000-2999 are typically sophomore level courses; and courses with numbers 3000-4999 are junior and senior level courses.  Students enrolling in a business course without the proper prerequisites risk forfeiting any credits they might earn.

Four-Year Curriculum Plan in Marketing

For key to symbols used, please see ‘key’ below.

First Year

Many courses listed in the first year of this plan are specific to this degree program and may not fulfill degree requirements for other programs at the University. Students are advised that changing their program of study from this major to another major, after the first year, can extend the time until graduation by a semester or more.

Sophomore Year

Junior Year

Senior Year

Total Minimum Credit Hours: 124

Course credits required (due to Placement Testing results) cannot be used to satisfy the School of Business requirements. Each course used to satisfy the Marketing concentration and restricted elective requirements must be completed with a minimum grade of “C.”

Unrestricted electives may be selected from among all courses offered by the University. Unrestricted non-business electives must be selected from among courses in areas other than business. In both instances, students must obtain prior written approval.

Key to symbols used:

Distribution of Hours
* Core Curriculum Courses - 54
+ Common Body of Knowledge Required Courses - 40
= Marketing Required Courses - 18
# Marketing Electives - 6
& Unrestricted Electives - 6

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