Dec 13, 2019  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog

Business Administration, Marketing Concentration, B.B.A.


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Angela K. Miles, Chair
Telephone:  (919) 530-5009
Email:  akmiles@nccu.edu
Office:  208 C.T. Willis Building

The Bachelor of Business Administration (B.B.A.) degree program with a concentration in Marketing is devoted to an intensive coverage of those activities related to the delivery of goods and services from the producing organization to the end user.  The Marketing concentration represents an ideal preparation for professional positions in selling, purchasing, procurement, promotion, and physical distribution.  Opportunities for careers in marketing include commercial banks, non-profit institutions, and retailing organizations.

1. 120 Credit Hours:


  • Complete a minimum cumulative grade point average of 2.0 for all course work completed at North Carolina Central University
  • Complete prerequisite courses with a grade of “C” or better

2. General Education Requirement:


I. Communication Skills (9 credit hours)


II. Mathematics and Science (9-11 credit hours)


IV. Arts and Humanities (6 credit hours)


V. Health and Wellness (4 credit hours)


VI. Social and Career Enhancement/Development (2 credit hours)


3. Program Requirements:


Non-departmental requirements:


Major Requirements:


Complete each prescribed course of the major or concentration and departmental electives requirements with a grade of “C” or better;

4. Concentration Requirements


5. Additional Requirements


4 Unrestricted Electives (12)

Program Notes:


Each course used to satisfy the unrestricted electives may be selected from among all the courses offered by the University.

Students must obtain prior written approval.

Four- Year Curriculum Plan


Freshman Year


Sophomore Year


Junior Year


Senior Year


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