Oct 16, 2018  
University Undergraduate Catalog 2018-2019 
    
University Undergraduate Catalog 2018-2019

Business Administration, Marketing Concentration, B.B.A.


Return to {$returnto_text} Return to: School of Business

Angela K. Miles, Chair
Telephone:  (919) 530-5009
Email:  akmiles@nccu.edu
Office:  208 C.T. Willis Building

The Bachelor of Business Administration (B.B.A.) degree program with a concentration in Marketing is devoted to an intensive coverage of those activities related to the delivery of goods and services from the producing organization to the end user.  The Marketing concentration represents an ideal preparation for professional positions in selling, purchasing, procurement, promotion, and physical distribution.  Opportunities for careers in marketing include commercial banks, non-profit institutions, and retailing organizations.

1. 120 Credit Hours:


  • Complete a minimum cumulative grade point average of 2.0 for all course work completed at North Carolina Central University
  • Complete prerequisite courses with a grade of “C” or better

2. General Education Requirement:


I. Communication Skills (9 credit hours)


II. Mathematics and Science (9-11 credit hours)


IV. Arts and Humanities (6 credit hours)


V. Health and Wellness (4 credit hours)


VI. Social and Career Enhancement/Development (2 credit hours)


3. Program Requirements:


Non-departmental requirements:


Major Requirements:


Complete each prescribed course of the major or concentration and departmental electives requirements with a grade of “C” or better;

4. Concentration Requirements


5. Additional Requirements


4 Unrestricted Electives (12)

Program Notes:


Each course used to satisfy the unrestricted electives may be selected from among all the courses offered by the University.

Students must obtain prior written approval.

Four- Year Curriculum Plan


Four-Year Curriculum Plan in Marketing

For key to symbols used, please see ‘key’ below.

Freshman Year

Many courses listed in the first year of this plan are specific to this degree program and may not fulfill degree requirements for other programs at the University. Students are advised that changing their program of study from this major to another major, after the first year, can extend the time until graduation by a semester or more.

Fall Semester

*  ENG 1110  -  English Composition I ( 3 )  

*  MATH 1100  -  College Algebra and Trigonometry I ( 3 )  

*  Modern Foreign Language II (3)

*  UNIV 1100  -  First Year Seminar ( 2 )  

+  MGT 1100  -  Business Orientation ( 1 )  

+  CIS 1100  -  Business Computer Applications ( 2 )  

Semester Hours: 14

Spring Semester

*  ENG 1210  -  English Composition II ( 3 )  

*  SCI GEC Requirement (3)

*  ECON 2100  -  Principles of Microeconomics ( 3 )  

+  CIS 2400  -  Fundamentals of Information Systems ( 3 )  

*  HUM 2410  -  Arts & Humanities I ( 3 )  

*  HUM 2420  -  Arts & Humanities II ( 3 )  

Semester Hours: 15

Sophomore Year

Fall Semester

*  HIST 1320  -  World Societies ( 3 )  

*  ECON 2200  -  Principles of Macroeconomics ( 3 )  

+  ACCT 2400  -  Principles of Accounting I ( 3 )  

*  HEDU 1531  -  Health ( 2 )  

+ MGT 3400  -  Business Communications ( 3 ) 

*MGT 3400  -  Business Communications ( 3 )  

Semester Hours: 17

Spring Semester

+ DSC 2000  -  Quantitative Methods for Business and Economics ( 3 )   

* HUM - GEC Requirement (3)

+  ACCT 2500  -  Principles of Accounting II ( 3 )  

* SCI- GEC Requirement (3)

+  MGT 3010  -  Career Readiness ( 3 )  

Semester Hours: 15

Junior Year

Fall Semester

+  MKT 3210  -  Principles of Marketing ( 3 )  

+ DSC 2010  -  Elementary Statistics ( 3 )   

+  MGT 3000  -  Organization and Management ( 3 )  

& Unrestricted Elective (3) 

*  PEDU 1541  -  Fitness ( 2 )  

Semester Hours: 14

Spring Semester

+  BLAW 3100  -  Legal Environment of Business I ( 3 )  

+ DSC 3020  -  Statistical Analysis ( 3 )   

=  MKT 3450  -  Consumer Behavior ( 3 )  

FIN 3200  -  Principles of Finance ( 3 )   

&  Unrestricted Elective (3)

Semester Hours: 15

Senior Year

Fall Semester

=  MKT 3350  -  Promotion Management ( 3 )  

=  MKT 4450  -  International Marketing ( 3 )  

#  Marketing Elective (3)

+  DSC 3750  -  Operations Management ( 3 )  

& Unrestricted Elective (3)

Semester Hours: 15

Spring Semester

+ MGT 4740  -  Strategic Management ( 3 )  

=  MKT 4650  -  Marketing Research ( 3 )  

=  MKT 4690  -  Marketing Seminar ( 3 )  

#  Marketing Elective II (3)

&  Unrestricted Non-Business Elective (3)

Semester Hours: 15

Total Minimum Credit Hours: 120

See academic advisor to get approved Marketing electives.

Unrestricted electives may be selected from among all courses offered by the University.  Students must obtain prior written approval.

Key to symbols used:

Distribution of Hours

* General Education Curriculum (GEC) - 42

+ Core Business Requirement - 45

= Marketing Required Courses - 15

# Marketing Electives - 6

& Unrestricted Electives - 12

Return to {$returnto_text} Return to: School of Business