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1801 Fayetteville St. Durham NC 27707
919-530-6100 | Fax: 919-530-7976

    North Carolina Central University
   
 
  Nov 24, 2017
 
 
    
University Undergraduate Catalog 2017-2018

Marketing


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Angela K. Miles, Chair
Telephone:  (919) 530-5009
Email:  akmiles@nccu.edu
Office:  208 C.T. Willis Building

The Bachelor of Business Administration (B.B.A.) degree program with a concentration in Marketing is devoted to an intensive coverage of those activities related to the delivery of goods and services from the producing organization to the end user.  The Marketing concentration represents an ideal preparation for professional positions in selling, purchasing, procurement, promotion, and physical distribution.  Opportunities for careers in marketing include commercial banks, non-profit institutions, and retailing organizations.

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