Apr 26, 2024  
University Undergraduate Catalog 2017-2018 
    
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University Undergraduate Catalog 2017-2018 [ARCHIVED CATALOG]

MSCM 3440 - Media Business: Advertising, Sales & Marketing (3)

Prerequisites: MSCM 2400 , MSCM 2440 . This course provides students with the ability to identify, define and perform basic techniques, procedures and operations of sales and marketing within the communications field, with particular emphasis on radio and TV.


Click here for the Spring 2022 Class Schedule