Apr 26, 2019  
University Undergraduate Catalog 2017-2018 
    
University Undergraduate Catalog 2017-2018 [ARCHIVED CATALOG]

MKT 4150 - Sales Management/Leadership (3)


Prerequisites: MKT 3210 . This course deals with issues facing the sales manager; topics include recruiting the sales force, selection of the sales force, motivation and compensation of the sales force, leadership skills, and supervision of the sales force. Emphasis will be on both personal and ethical positions of sales management. All prerequisite courses must be completed with a grade of “C” or better.


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