Apr 26, 2019  
University Undergraduate Catalog 2017-2018 
    
University Undergraduate Catalog 2017-2018 [ARCHIVED CATALOG]

MKT 3350 - Promotion Management (3)


Prerequisites: MKT 3210 . This course will study promotion as persuasive communication. It will examine promotion management and its relationship to the overall marketing program. Primary emphasis will be placed on advertising, sales promotion, and personal selling. All prerequisite courses must be completed with a grade of “C” or better.


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