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Apr 19, 2024
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University Undergraduate Catalog 2016-2017 [ARCHIVED CATALOG]
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HADM 4200 - Hospitality Sales and Marketing (3)
Prerequisites: ECON 2100 and HADM 1000 . All prerequisite courses must be completed with a grade of “C” or better. An overview of service marketing as applied to the hospitality industry, including but not limited to: unique attributes of service marketing, consumer orientation, understanding consumers and consumer behavior, market segmentation principles, target marketing, product planning, promotion planning, market research, and competitor analysis. All prerequisite courses must be completed with a grade of “C” or better.
Click here for the Spring 2022 Class Schedule
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