Mar 29, 2024  
2021-2022 Graduate Catalog 
    
2021-2022 Graduate Catalog [ARCHIVED CATALOG]

MKT 5900 - Special Topics and Trends in Marketing (1-3)


Prerequisites: MKT 5570  -  Marketing Strategy . This course is designed to analyze the rapidly emerging or changing areas within marketing. The specific topic (s) could fall under one of the following categories: advertising, branding, digital marketing, product management, sales, marketing management or marketing analytics and market research, health care marketing or social media marketing & corporate social responsibility. The course could include lectures, guided readings, individualized study or team based competitions. May be repeated for credit as topics vary (3 semester credit hour maximum).


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